Tiwa Savage Offers Exclusive Behind The Scenes To 49-99
9 September 2020
Photo: Tiwa Savage/Instagram
By Kenneth Kiplagat
Nigerian singer, songwriter and actress Tiwatope Savage, known professionally as Tiwa Savage has shared in a series of photos the journey towards the visual release of her hit tune 49-99.
Taking to Her Instagram Page, Tiwa Savage shared, "It’s not Thursday but wanna throw it back to this iconic moment. The incredible and award winning visuals to 49-99. Shoutout ALL the creatives that worked 23 hours straight on this set and here is to more iconic moments"
In an Interview with Pulse Nigeria, Tiwa Savage explained “It’s a phrase that was coined by the godfather of afrobeats, Fela Kuti. It means, ‘49 sitting, 99 standing.’ Errm, suffering and smiling. For those who are not Nigerian, we have these transit buses which we call a 'molue' and it has 49 seats.
“So instead of it to have 49 people to commute to work and back, you have 49 people sitting and double that standing, hanging… That’s just a reflection of the economy and the imbalance with the rich getting richer and the poor getting poorer. So the song, even when you first listen to it - it’s a great record (laughs) - it’s one you can zanku to and dance to.
“But I wanted something; I wanted my first global single to have a message that we are suffering and smiling and music is a powerful tool. And I wanted a title which could be a conversation starter like 49 people sitting and 99 people standing... like we’re suffering and smiling.”
Having successfully released her much anticipated 12 track album on August 28, 2020, in which Tiwa Savage featured the likes of Naira Marley, Sam Smith, Davido, Stefflon Don, Dice Alies and Hamzaa, 2020 has for sure been a hit after hit bounced back with impressive singles.
Some of the highlights include ‘Dangerous Love’, ‘Jare’ and ‘Dangerous Love’ where Tiwa Savage discusses a precarious love story served as soft-landing for the amazing, ‘Koroba,’ which discusses Nigerian hypocrisy in the face of money on a beautiful Afro-pop production with great sonic chops.
Here is the video