How Joeboy's Debut Album 'SBBM' Has Performed in First Week of Release
11 February 2021
Photo Source: Joeboy/Twitter
By Khisa CJ
It has been a week since Nigerian singer and songwriter Joeboy released his debut album titled 'Somewhere Between Beauty & Magic' (SBBM).
The fast-rising African Afropop star dropped the 14-track LP on February 4, 2021.
The album houses two of the previously released singles 'Lonely' and 'Celebration', as well as a mini-documentary charting Joeboy's meteoric rise.
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According to statistics shared by Joeboy's record label emPawa Africa, for the one week the album has been out, the songs have cumulatively attracted 30 million streams across all major music streaming platforms.
Some of the platforms that have contributed the figures include Deezer, YouTube, Apple Music, Spotify and Audiomack.
The lable that signed Joeboy in 2017 also notes the album is currently #1 in 15 countries on Apple Music charts and #2 on Apple Music World Charts in the United Kingdom.
'Somewhere Between Beauty & Magic' also debuted at #2 in the United States on the iTunes World Chart.
For a week, and SBBM being a debut LP, managing to hit 30 million streams is a major statement that Joeboy has made not to mention that the album has been received well globally.
Joeboy uses the album to celebrate love in its myriad forms and the chicken of the title tells it all
"The plan was to come up with a title that best describes love, without actually using the word love, hence ‘Somewhere Between Beauty & Magic. Because love is a perfect blend of beauty and magic," Joeboy said when the album was officially released.