Streaming Platforms vs Radio: Nexus Defines Pros and Cons

[Image Source: The Citizen]

By Kinyua Mwangi

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The music industry has been rocked by the explosion of online music streaming services, which have fundamentally altered the way consumers listen to music and Nexus Music Entertainment is keen about all this.

In today's world, there are countless options for listening to music on the go. The label argues that despite the fact that streaming services offered are largely the same, having those offering free streaming sets them apart from competition.

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There are still commercials in this free edition, but they don't seem like a big deal in the grand scheme of things, the label states. Moreover, Nexus Entertainment holds that classic radio is still alive and thriving, which is good for the industry.

Today, radio is still a prominent medium and is not under intense threat to a point that it would worry artists. In addition, many radio stations have remained relevant by changing their formats and styles as the times have changed.

Many radio stations are now available online, making it easier for listeners to stay in touch with their favorite broadcaster via social media. The KB Killa Beat-led label further notes that with an online radio, you can listen whenever and anywhere you choose.

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It's encouraging to see that radios can evolve along with technology. Radio still has a lot of clout in today's world, and it still has a distinct advantage over typical online streaming services. It gives an option to music lovers at the expense of streaming platforms.

Nexus says even though many people listen to both the radio and internet music streaming, knowing the advantages will help persuade an artist to try something new by pointing out all the wonderful things they are losing out on by not switching their model.