How Diamond Moved from Curtain-raising for P-Unit to Being Africa’s Best Musician

[Photo Credit: People Daily]

By Paul A.

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During the 2013 MTV Africa Music Awards in Nigeria, Tanzanian musician Diamond Platnumz served as the curtain raiser to Kenyan boy band P-Unit by singing the chorus to the 'Kare' single.

At this point, Diamond was only three years old in professional music. Seven years later, the WCB boss has risen to emerge as one of Africa's biggest musicians.

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This article looks at how Diamond transitioned from a curtain-raiser to his current status:

Focus on quality

Diamond understands the importance of consistently producing quality music . Over the years, we have seen Diamond work with local producers and video directors. The singer gradually moved to working with international producers and directors from South Africa who improved his craft. Through this shift, Diamond's star has risen across the world.

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Investment in homegrown team

Through the Wasafi stable, Diamond has developed a formidable team that can transform one into a star. Through the record label, Diamond has assembled some of the best producers and video directors. To mention a few, Ayo Lizer, S2Kizzy, and Director Kenny are currently the most sought after music players in the continent. By establishing a homegrown team, Diamond has cut on costs and time traveling to other regions seeking services that were available in Tanzanian before.

Seizing Opportunities

Diamond's record-breaking collabos came to life through the singer's courage and eagerness to take opportunities that present themselves before him. Every time top singer visits the region, Diamond and his team makes an effort to establish a connection with the dream of working together in the future. For example, this is how he managed to work with American superstars NeYo and Omarion.

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Humility

This is a virtue Diamond has maintained throughout his career. The singer is known to support his fellow musicians. One of his mantras is to support another artist, provided he/she offers quality. Through this belief, Diamond manages some of the biggest musicians across the region.

Consistency

Diamond is one of the most consistent musicians in Africa, especially when it comes to uploading content on YouTube. His channel does not go for two weeks without a new video. This keeps his fans entertained as they wait for new projects from him. Thanks to his consistency, he has managed to build and maintain a huge fan base who rely on him for great content.

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Quality Shows and Performances

Diamond has massive energy and knows how to engage the audience during his shows. The ‘Jeje’ hit maker also takes time to choreograph dance moves for his shows, which he then unveils while performing. In as much as you will part with a good amount of money to purchase tickets for his shows, you are always guaranteed of an a amazing performance.  His shows are also addictive, you attend one, you’ll always want to attend the other.