Kina Music Boss Shares Secret to Having Viral Songs
11 November 2020
[Photo Credit:Kigali Today]
By Kinyua Mwangi
Every investment requires some level of strategy to secure success, otherwise it becomes a lifelong memory of a failed venture or one that left drained.
When it comes to music you can only imagine the amount of financial investment, time and energy that goes into making music hoping that it will in turn elevate your status both socially and career wise.
This, artiste will tell you, is usually a hit or miss game but with a good strategy, you are almost guaranteed of instant success, a fact that Clément Ishimwe, the founder and CEO of the KINA Music attests.
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Ishimwe says the quality of both the audio and video of the song matters a lot but how much the audience relates to the song also determines its level of success.
“A good promotion strategy also matters. Artistes should focus on what is trending at that period, and create captivating music. But also make it a point to send that music to blogs, playlists and press outlets,” he told The New Times.
Ishimwe who has a reputation of doing good production in hit songs by famed artistes such as Knowless, Dream Boys among others adds that marketing campaigns are also vital in increasing viewership of the song.
The Kino Music boss is the force upcoming artiste Nel Ngabo and Igor Mabano.
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