NEWS (KENYA): Introducing ONGEA! The Biggest Eastern Africa Music Summit

ONGEA! is Born out of our Annual KENYA MUSIC WEEK, which ran for 10 Years – every December, from 2004 to 2013.

Since Kenya Music Week achieved its Objectives for the Kenya Music Industry over that Decade, we are now broadening the Scope of our Event - whose three Pillars are still Trade, Learn and Showcase.

This Event will be held at Sarit Centre Expo Hall in Westlands, Nairobi – Kenya, from Thursday 28th to Sunday 31st January, 2016.

Kenya Music Week’s move to rebrand to ONGEA! is based on the need to ensure increased Sustainability and Relevance of this very important Industry gathering, by Opening it up to a larger Market, thus increasing the Forum’s profile Regionally and Globally.

The move is informed by undifferentiated Music penetration in the Region, marked by increasing acceptance of different Genres of Music across the board. Artists are increasingly receiving Support and Acceptance of their Craft, outside their Countries; a Trend which is driving the Growth of the Eastern Africa Music Industry.

ONGEA!’s aims to:

• Create a Forum to Action the collaborative Development of the Eastern Africa Music Industry, via Exhibitions and Discussions.
• Showcase the Region’s talent to Festival Owners/Bookers from Europe, the Americas, Asia and Africa.
• Enlist increased participation from the wider Music Industry in the Region.
• Attract increased Global support, in terms of Skill and Knowledge transfer.
• Broaden sources of Funding for Start-ups.

ONGEA! will be the main Source of new Innovations, Trends and Content for Regional and Global players, who are Setting the Pace for Strategic and focused Growth of the Music &Entertainment Industry in the Eastern Africa Region.

For more information and inquiries follow the link below;

https://www.facebook.com/events/1492282924346369/.