What you should know about Play KE Music Thursday
4 September 2013
If you are an avid twitter user you probably might have seen or used the hashtag #PlayKeMusicThursday or #pkemt. Awesome, it’s such a noble and big deal and its first use on internet dates back to March 2013.
It rose to such fame that along came #PlayKEMusicEveryday so people will develop a habit of always playing Kenya music each and every day instead of just Thursdays. The main target of #pkemt promoters is to make sure the music scene in Kenya matures into international standards by the support of Kenyans.
One of the originators of Play Kenya Music Thursday and producer Kevin Provoke says the idea behind the campaign was to initiate a habit of dedicating one day in a week to exclusively play music produced and performed by Kenyans.
Provoke teamed up with neo soul singer Anto Neousol and formed a group of artists and radio personalities on WhatsApp to stream, share and support music by Kenya artists and fuel the campaign. They assigned members different roles while recommending more people as it slowly picked.
“There was need to expand the campaign to other social channels with the increasing number of interested crusaders. We therefore started pushing it on Twitter and Facebook,” says Kevin Justus, one of the practical promoters and Mdundo Ambassador.
Some of the radio hosts impressed with the idea then started playing only Kenyan music on different programs on Thursdays from where it achieved the much publicity.
“We want artists, radio presenters, producers any everyone who contributes into the music scene in Kenya to promote the campaign. We can take Kenyan music to international standards by first appreciating it ourselves,” Provoke notes.
Recently though it seems the push has been dwindling raising questions as to why but as Provoke explains, him and other founders have been busy in studio, being a producer, and expected guys out there including artists to keep the fuel burning but not everybody is doing enough.
“Not many guys are willing to maintain the momentum including radio stations who seem to be reluctant in dedicating that day to Kenyan music. But myself and those who have similar interest for Kenyan music we’ll not stop. Kenyan music has to get to where it’s supposed to be,” he adds.
Mdundo officially joined the campaign and seek to influence as many music fans as possible through the platform.
“Every Thursday you should exclusively play and share the amazing Kenya music you know. Its time to take it a notch higher,” says Mdundo Marketing Assistant Peter Njoroge.
Out of all the African countries Kenya has perhaps one of the most diverse assortment of popular music forms.
It rose to such fame that along came #PlayKEMusicEveryday so people will develop a habit of always playing Kenya music each and every day instead of just Thursdays. The main target of #pkemt promoters is to make sure the music scene in Kenya matures into international standards by the support of Kenyans.
One of the originators of Play Kenya Music Thursday and producer Kevin Provoke says the idea behind the campaign was to initiate a habit of dedicating one day in a week to exclusively play music produced and performed by Kenyans.
Provoke teamed up with neo soul singer Anto Neousol and formed a group of artists and radio personalities on WhatsApp to stream, share and support music by Kenya artists and fuel the campaign. They assigned members different roles while recommending more people as it slowly picked.
“There was need to expand the campaign to other social channels with the increasing number of interested crusaders. We therefore started pushing it on Twitter and Facebook,” says Kevin Justus, one of the practical promoters and Mdundo Ambassador.
Some of the radio hosts impressed with the idea then started playing only Kenyan music on different programs on Thursdays from where it achieved the much publicity.
“We want artists, radio presenters, producers any everyone who contributes into the music scene in Kenya to promote the campaign. We can take Kenyan music to international standards by first appreciating it ourselves,” Provoke notes.
Recently though it seems the push has been dwindling raising questions as to why but as Provoke explains, him and other founders have been busy in studio, being a producer, and expected guys out there including artists to keep the fuel burning but not everybody is doing enough.
“Not many guys are willing to maintain the momentum including radio stations who seem to be reluctant in dedicating that day to Kenyan music. But myself and those who have similar interest for Kenyan music we’ll not stop. Kenyan music has to get to where it’s supposed to be,” he adds.
Mdundo officially joined the campaign and seek to influence as many music fans as possible through the platform.
“Every Thursday you should exclusively play and share the amazing Kenya music you know. Its time to take it a notch higher,” says Mdundo Marketing Assistant Peter Njoroge.
Out of all the African countries Kenya has perhaps one of the most diverse assortment of popular music forms.
Leave your comment