Mdundo.com Launches Hyperlocal Music Campaign to Elevate Luo-Ohangla Music Scene

[Image:Mdundo.com]

Writer:Branice Nafula

Download Ohangla Dj Mixes on Mdundo.com

Mdundo.com, one of Africa’s leading music streaming platforms, has announced the launch of a Hyperlocal Music Campaign focused on promoting Ohangla music. This initiative aims to give Luo artists greater exposure while ensuring fans have easy access to their favorite culturally rich sounds.

Luo music, particularly Ohangla, has long been a staple in Kenya’s vibrant music scene. Known for its energetic rhythms, deep storytelling, and infectious beats, Ohangla has gained a loyal following both locally and internationally. Through this campaign, Mdundo.com seeks to support Luo artists by increasing their digital presence, boosting their streams, downloads, and providing them with monetization opportunities.

"We're on a mission to amplify Kenyan talent at Mdundo.com! Our Hyperlocal campaign is dedicated to boosting the Luo/Ohangla music scene, creating more opportunities for artists. And we're taking it a step further by joining forces with Safaricom. We're absolutely thrilled to bring our customers unlimited Music, playlists and DJ mixes, downloaded daily, right at their fingertips." said William Abagi, Senior Marketing & Partnerships Manager at Mdundo.com. "This collaborative campaign with Safaricom perfectly complements our commitment to making music accessible. It's about bringing the energy, the vibes, and the sheer joy of music to everyone, anytime, anywhere, and we couldn't be more excited."

What Fans Can Expect

As part of the campaign, Mdundo.com will feature specially curated Luo/Ohangla playlists, exclusive artist spotlights,Exclusive Dj mixes and social media promotions to engage audiences. Fans will now be able to discover both established artists like legendary Musa Jakadalla,Dola Kabary, Freddy Jakadongo, Emma Jalamo, Prince Indah,Javan Mc’Ajudo, Odongo Swag  and the new age emerging artists like Coster Ojwang easily, enjoying the best of Ohangla, Benga, and contemporary Luo music in one place.

Additionally, Mdundo.com will work closely with artists to enhance their digital strategies, optimize their reach, and maximize their earnings through streaming. This is expected to help bridge the gap between traditional and digital music distribution and redistribution allowing artists to grow their fanbase more effectively.

The Hyperlocal Music Campaign aligns with Mdundo’s mission of celebrating Africa’s diverse musical heritage while providing artists with sustainable income opportunities. By focusing on Luo-Ohangla music, the platform acknowledges the genre’s rich cultural legacy and its potential for growth in the digital space.

The campaign officially kicks off this March 2025, and fans can start or continue streaming and downloading their favorite Luo hits on Mdundo.com immediately. Luo artists interested in being part of the initiative are encouraged to sign up on the platform and explore the opportunities available.

With this move, Mdundo.com is set to revolutionize the way Luo music is discovered, consumed, and appreciated—ensuring both artists and fans benefit from Kenya’s rich musical heritage.