OPINION: What every Kenyan artist should know about YouTube!
6 December 2013
YouTube is a truly 21st-century platform for engagement, breaking down traditional barriers by connecting fans with their favorite artists.
YouTube allows a person or group to post a video of their performance for all to see. You Tube is free to use to view concerns and any video that is posted on this site. The more views a person has the more popular they become.
Entertainment is one of the biggest spectrums on YouTube since the early days of the site. What started as a platform for friends to share their videos and ideas with other friends is now a platform that gets thousands of people famous all over the world.
Here are three crucial reasons why every Kenyan musician should have a strong YouTube presence.
1.)More than 1 billion people come to YouTube every month. That’s almost half the people on the Internet. In 2012 alone, YouTube had more than 1 trillion views — that’s almost 140 views for every person on earth, with 4 billion of those views delivered per day.
This present an opportunity for artists who constantly need to share their work with large numbers of people; From Psy, to the Olympics, to the Harlem Shake, YouTube shapes what matters in content and culture today.
2.) In addition to helping to reach large numbers of people, the YouTube platform will help Kenyan musicians connect to more people across different countries. This is particularly useful to countries where a large number of nationals reside or travel abroad.
Take for example YouTube reaches more US adults ages 18-34 than any cable network. So if you are aspiring to be popular in the US, you might want to consider YouTube.
3.) Because traditional TV operations are governed by schedules that determine what viewers see at every time of the day, YouTube content is always available throughout the day. So even in the case where most people miss the live broadcast, they can always go back to see the video.
And if you are still not convinced, hear this, Billboard’s Hot 100 now incorporates YouTube views in ranking song popularity, meaning that YouTube views propel songs to the top of the chart.
As the internet continues to play a more prominent role, it is important for current and aspiring musicians to understand online strategies that can help to build fame and acceptance in the international market.
YouTube allows a person or group to post a video of their performance for all to see. You Tube is free to use to view concerns and any video that is posted on this site. The more views a person has the more popular they become.
Entertainment is one of the biggest spectrums on YouTube since the early days of the site. What started as a platform for friends to share their videos and ideas with other friends is now a platform that gets thousands of people famous all over the world.
Here are three crucial reasons why every Kenyan musician should have a strong YouTube presence.
1.)More than 1 billion people come to YouTube every month. That’s almost half the people on the Internet. In 2012 alone, YouTube had more than 1 trillion views — that’s almost 140 views for every person on earth, with 4 billion of those views delivered per day.
This present an opportunity for artists who constantly need to share their work with large numbers of people; From Psy, to the Olympics, to the Harlem Shake, YouTube shapes what matters in content and culture today.
2.) In addition to helping to reach large numbers of people, the YouTube platform will help Kenyan musicians connect to more people across different countries. This is particularly useful to countries where a large number of nationals reside or travel abroad.
Take for example YouTube reaches more US adults ages 18-34 than any cable network. So if you are aspiring to be popular in the US, you might want to consider YouTube.
3.) Because traditional TV operations are governed by schedules that determine what viewers see at every time of the day, YouTube content is always available throughout the day. So even in the case where most people miss the live broadcast, they can always go back to see the video.
And if you are still not convinced, hear this, Billboard’s Hot 100 now incorporates YouTube views in ranking song popularity, meaning that YouTube views propel songs to the top of the chart.
As the internet continues to play a more prominent role, it is important for current and aspiring musicians to understand online strategies that can help to build fame and acceptance in the international market.
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