Nomcebo Zikode Making Big Moves In South Africa’s Music Industry

18 January 2024

[Nomcebo Zikode/SNL24]

Written by Pharis Kinyua

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In a quiet revolution within the South African music industry, Grammy Award winner Nomcebo Zikode is transcending her role as a star artist to become a nurturing force for emerging talent. Through her record label, Emazulwini Productions, Zikode is fostering the growth of young artists like Sykes, a 23-year-old sensation who is rapidly making waves in the music scene.

This year has been nothing short of phenomenal for Sykes, who, under the guidance of Nomcebo Zikode's Emazulwini Productions, has emerged as one of the most exciting young prospects in South African music. The 23-year-old artist has left an indelible mark with his hit solo single 'Sisekakeni Babies' and his collaboration alongside Dlala Thukzin, 'iPlan.' Both songs have earned him acclaim, firmly establishing him as a force to be reckoned with.

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Expressing his gratitude, Sykes shared with iOL that, "I am honestly humbled and blessed to have two songs do really well for me. This is my first year as a professional artist, and the successes I have managed to get have motivated me to continue building my name."

With ambition and determination, Sykes has set his sights high, aspiring for 'iPlan' to land the coveted title of Song of the Year. "It's going to be a game-changer for me, and I appreciate all the support I've received so far," he added, promising more music, visuals, and exciting content in the near future.

As a musical powerhouse known for her chart-topping hit 'Jerusalema,' has taken on the role of mentor and guide for Sykes through Emazulwini Productions. The South African artist, in building her label, sought talent aligned with her musical direction. Sykes, with his versatility, caught her attention.

"When my partner and I discovered him, we were excited by the fact that, for once, here is someone who actually plays keys, who actually sings, and sounds good. He's an unpolished diamond that I am eager to assist, and I hope he can use his gifts to inspire the world as I hope I have," shared Zikode.

She emphasized the importance of focusing on the craft itself, praising Sykes for his musical prowess. Zikode aims to provide more than just label services to Sykes; she is invested in his personal and artistic development. "I am big on investing in Sykes as a person. I aim to develop his brand and support his releases, while making sure he remains focused on his goals," she explained.

Her approach to artist development sets Emazulwini Productions apart. "Unlike your typical recording label, I am big on investing in Sykes as a person," Zikode affirmed. While providing label services for growth and music distribution, she also offers insights and mentorship based on her own journey, helping Sykes navigate the complexities of the music industry.

Zikode is not merely shaping Sykes as a musician; she is supporting his holistic growth, ensuring he can navigate the industry independently. "I aim to get him to a point where he can take care of himself and his family, especially in the long run," she added.

She envisions Sykes as more than a local sensation. Impressed by his transition from 'Sisekakeni Babies' to the potential song of the year, 'iPlan,' she believes he is on the brink of breaking into the global territory. "

He's so young and eager, and I think he has what it takes to become one of our biggest exports," she said.

Nomcebo Zikode's evolution from a Grammy-winning artist to a record label owner nurturing the next generation exemplifies a commitment to fostering talent and ensuring the sustained growth of South African music.

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Nomcebo Zikode Making Big Moves In South Africa’s Music Industry

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