Davido’s Biggest Dream For Africa’s Music Industry

18 January 2024

[Davido/Voice of Nigeria]

Written by Pharis Kinyua

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As the curtain falls on 2023, Davido stands triumphant, his fourth album 'Timeless' breaking records and the global sensation 'Unavailable' featuring Musa Keys resonating far beyond the African continent. However, amidst the accolades and international success, Davido is not just celebrating his personal achievements; he's charting a visionary course for the future of African culture on the global stage through the Are We African Yet? (A.W.A.Y) festival.

In a candid conversation with Apple Music's Zane Lowe, Davido unveiled the grand vision behind the A.W.A.Y festival, a cultural extravaganza designed to endure through the years, transcending borders and bringing the rich vibe of African artistry to diverse corners of the world. For Davido, it's not just about creating an annual event but establishing a legacy that fosters a deeper understanding and appreciation of African culture.

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The megastar's enthusiasm is palpable as he articulates his mission—to provide a platform for African artists to perform and connect with their global fan base. The A.W.A.Y festival is not just a musical showcase; it's a cultural immersion, an opportunity to shape the narrative surrounding Africa and its rich artistic heritage.

Davido emphasizes the importance of ownership in this cultural movement. In an era where globalization and cultural exchange are prevalent, he advocates for Africans to take charge of their narrative.

"We can't wait for somebody to bring the idea," he asserts. The festival is not a response to trends; it's a proactive assertion of African identity and creativity.

The festival's essence lies in decentralization—Davido envisions it as a global phenomenon, not confined to a single location. "I'm talking 10 years, 20 years down the line," he shares.

The A.W.A.Y festival is a long-term investment in the elevation of African culture, and Atlanta is just the beginning. While the inaugural edition unfolds in the vibrant heart of Atlanta, Davido envisions future iterations in dynamic cities like Los Angeles and Toronto. The goal is to create a global circuit that mirrors the widespread influence of African culture.

Beyond the glitz of musical performances, Davido's vision extends to cultural ownership. He wants the A.W.A.Y festival to be a cultural touchstone, a celebration for and by the people. While he acknowledges his role as a producer and initiator, the festival is ultimately a gift to the broader African culture.

“It's something I'm doing for the culture," he declares, underscoring his commitment to fostering an enduring legacy.

The maiden edition of the A.W.A.Y festival went down November 18, 2023, at the iconic State Farm Arena in Atlanta, Georgia. It marked the beginning of a transformative journey, not just for Davido but for the entire landscape of African representation in the global cultural mosaic.

Davido's 2023 success, including three nominations at the upcoming 2024 Grammy Awards, sets the stage for the festival's debut. The visionary artist is not content to rest on his laurels; he's propelling the African cultural renaissance onto the world stage, one festival at a time.

As the A.W.A.Y festival takes its first steps, it carries with it the hopes, dreams, and rhythms of an entire continent, echoing Davido's rallying cry: Are We African Yet? The answer, as the festival unfolds, will reverberate far beyond the State Farm Arena, echoing across continents and through the corridors of cultural history.

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Davido’s Biggest Dream For Africa’s Music Industry

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