The Rise of Celebrated Tanzanian DJ Ally B From A Tout to a Music Star

17 January 2024

[DJ Ally B/Galaxy FM]

Written by Pharis Kinyua

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Tanzania, a country known for its vibrant music and entertainment scene, has an unparalleled nightlife scene, and at the heart of it stands a dynamic figure known as DJ Ally B.

If you've ever found yourself in Tanzania and heard phrases like 'Nasemaje' and 'Asumanii,' then you've undoubtedly crossed paths with DJ Ally B, one of the most prominent DJs in the Tanzanian music industry. In this feature, we delve into the biography and fascinating journey of DJ Ally B, the king of Tanzanian nightlife.

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Regular Warehouse, Samaki Samaki, and even Barra Beach attendees would unanimously agree that DJ Ally B is no ordinary DJ. His energy when he takes the decks, his captivating showmanship, and the infectious enthusiasm he brings to his performances surpass those of many so-called A-list Tanzanian artists. It's no wonder he's a sought-after talent, booked almost every weekend to electrify the party scene.

In a candid interview with the renowned Tanzanian TV host Salaam Jabir on the "Salama Na TV" show, DJ Ally B provided insights into the secret behind his electrifying performances. He revealed that he approaches every gig as if it were an audition for the next big DJing opportunity, and that's why he puts his heart and soul into each show.

"Every gig that I get, I usually see that as an opportunity to get another one, and I do all that because I value what I have been offered, regardless of how little it is," said Ally B, emphasizing his commitment to giving his all.

This philosophy has undoubtedly been the key to Ally B's success. He's now recognized as the highest-earning DJ in Tanzania, boasting brand partnerships with major companies, a testament to his unparalleled influence and reach.

DJ Ally B: A Journey from Modest Beginnings

Ally Suleiman Simba, known to the world as DJ Ally B, hails from Moshi, Tanzania. His mother belongs to the Pare Tribe, and his father, Suleiman Simba, is of the Zaramo tribe. Ally B's life journey began from humble roots, and he left school at an early age to pursue various odd jobs.
Before stepping into the world of DJing, he wore many hats, including carpentry, mechanics in a garage, selling grapes and honey, sugarcane harvesting at TPC, and even working as a bus driver and conductor. The journey to stardom had its challenges and detours, but it was all part of the path that would eventually lead him to his passion.

What makes this story even more fascinating is that Ally B is the older brother of DJ Khallyracky, another rising star in the Tanzanian DJ scene, who delivered a remarkable performance at the Kill Marathon show in February.

Uniqueness and Signature Style

DJ Ally B stands out in the Tanzanian DJ scene thanks to his distinctive catchphrases, such as 'Nasemaje,' 'Asumanii,' and 'Kula Nyama Nyamaza.' These catchphrases have become popular expressions on the streets and have earned him a dedicated following. His strong presence on social media is equally remarkable.

His viral Friday videos, often featuring him singing and hyping in luxurious cars, have garnered significant attention on social media, even leading to a special appearance alongside Tanzania's leading rapper, Darassa, in his 2023 music video, 'Mind Your Business.'

What truly sets DJ Ally B apart is his presence on platforms like Instagram, where he shares short clips of himself dancing, hyping, and singing to various songs in diverse settings, whether it's up in a tree, in a swimming pool, or even in a Mwanza slum neighborhood. These meticulously directed and edited videos have made him a social media sensation, thanks to the talented Tanzanian director, Director Sunny, who also directed the music video for 'Basupa' by DJ Ally B and Young D.

Becoming a DJ

Ally B's journey into disc jockeying dates back to around 2005 when he was working as a dancer while living with his parents. A friend named Kassim, who worked as a DJ at Malindi Club, noticed Ally B's exceptional music taste and would occasionally ask him to mix songs for the club.

One day, due to a family emergency, Kassim requested Ally B to cover for him. When Kassim returned, he had news for Ally B. The club owner was deeply impressed with Ally B's skills behind the turntables, and that marked the beginning of DJ Ally B's career.

Starting with a modest monthly salary of Tsh 35,000, Ally B embarked on his entertainment journey, which would eventually take him to Velocity NightClub. In 2008, he ventured out to seek opportunities in Kenya and Uganda, only to return to Tanzania to leave a lasting mark.

Connecting with the young Hanscana, who suggested Ally B send direct messages to the owners of Mbalamwezi and Maisha Club on Facebook, set the stage for the next chapter. The owner of Mbalamwezi responded positively, and Ally B traveled to Dar Es Salaam, securing a DJ position at Mbalamwezi Beach Club.

Founding Simba Scratch Academy

DJ Ally B has played a pivotal role in nurturing emerging talents within Tanzania through his renowned Simba Scratch Academy, established as the leading DJ Academy in the country.

Located in Makumbusho, Dar Es Salaam, this academy, under the leadership of DJ Ally B, has benefitted from the expertise of accomplished DJs, including DJ Khallyracky, EFM's DJ Delvick, and several others.

Notably, Ally B is recognized as the mentor of DJ Mamy, who clinched the title of Best Female DJ at the 2023 Tanzania Music Awards, a testament to the impact of the academy.

DJ Ally B Brand Deals and Endorsements

Throughout his career, DJ Ally B has secured various endorsement deals, collaborating as an influencer and brand ambassador with renowned brands.
He has notably partnered with some of Tanzania's major players, including the prominent CRDB bank, the mobility giant Indrive, Coca-Cola for their Coke Studio campaign, KFC Tanzania, and many others. In addition to his brand affiliations, Ally B has garnered recognition as the most sought-after and highest-paid DJ in Tanzania in 2023.

DJ Ally B Awards and Accolades

DJ Ally B's talent has not gone unnoticed, as he clinched the title of Best Male DJ at the 2023 Tanzania Music Awards. He emerged as the victor, outshining fellow Tanzanian DJs, including DJ Sniper, DJ Massu, DJ Spesso, and DJ Virus TZ.
Furthermore, he triumphed in the East Africa Arts Entertainment Awards as the Best East African DJ, beating competitors like DJ Lite, Selecta Jeff, and Rj The DJ, the official DJ for Diamond Platnumz.

DJ Ally B Songs

DJ Ally B, like many contemporary DJs worldwide, has engaged in collaborations with various artists to produce music. His debut track, 'Basupa,' was a collaboration with Tanzanian rapper Young D and made a notable impact.

Additionally, Ally B teamed up with the Tanzanian music duo Mabantu for the song 'Tunakuchora,' which received critical acclaim upon its release.

Beyond his original works, Ally B has made cameo appearances and provided voice-overs for projects involving Tanzanian artists like 'Yaya' by Rayvanny, Diamond Platnumz, and Jux, as well as 'Mr DJ' by Maua Sama, and 'Mind Your Business' by Darassa.

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The Rise of Celebrated Tanzanian DJ Ally B From A Tout to a Music Star

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