Diamond Platnumz's New Rate Card: Demanding What He Deserves

17 January 2024

[Diamond Platnumz concert/Nairobi News]

Written by Pharis Kinyua

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In the world of music and entertainment, Tanzanian superstar Diamond Platnumz has made waves not just for his chart-topping hits, but for the price tag that comes with his electrifying performances. The Bongo sensation recently spoke out about his new rate card, shedding light on why he hasn't graced the Kenyan stage in a while.

Diamond's return to the limelight at the Tusker OktobaFest in Kenya has set tongues wagging, not just for his dynamic performances, but for his candid explanation of his revamped pricing strategy. He emphasized that his higher booking fee is an assertion of the value he brings to the stage.

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The artist, whose real name is Chibu Dangote, underscored the importance of artists from East Africa being paid what they truly deserve, pointing out that international acts have often walked away with a larger slice of the pie when they perform in the region. In response, he decided to review his charges upwards, which inadvertently led to a hiatus from performing in Kenya.

"I changed my rate card from what I used to charge back in the day because I realized that in East Africa, when artists from other nations come here, they are paid more, but when it comes to us, we are not paid well," Diamond explained.

This bold move wasn't without its consequences, as Diamond shared that he had received numerous offers to perform in Kenya but turned them down, steadfast in his commitment to elevating the worth of his brand. His decision is a testament to the dedication he has for his craft, his fellow artists, and the East African music industry as a whole.

"So I said I must be paid the money I deserve, or else I don't come. I received several offers, and this one matched my price, and that's why I'm here. I'm building the value of my brand, and sometimes East Africans may value other people and not you, despite what you are doing," Diamond explained.

It's evident that Diamond Platnumz's determination to uphold his worth has garnered the respect and support of event organizers who recognize the value he brings to their shows. The Tusker OktobaFest, boasting a star-studded lineup of artists, stands as a testament to this recognition, with Diamond being one of the marquee names on the bill.

The musician's journey, marked by relentless ambition and unwavering self-belief, is a beacon for aspiring artists across East Africa. It's a clear indication that the music industry is evolving, and artists like Diamond Platnumz are leading the charge, demanding fair compensation for their hard work and dedication.

In addition to discussing his revised rate card, Diamond addressed the absence of his son, Dylan, during his recent trip to Rwanda. He explained that the decision to leave his son behind was due to Dylan's school commitments. The artist emphasized the importance of balancing family life with his professional endeavors, indicating that there are times when it's not advisable to have his children accompany him everywhere.

Diamond's commitment to his craft, his bold stance on fair compensation, and his dedication to family make him a multi-dimensional artist who continues to inspire and make headlines in the world of entertainment.

His return to the Kenyan stage at the Tusker OktobaFest not only provided an unforgettable musical experience, but also highlighted the importance of valuing and supporting artists who have worked tirelessly to build their brand and contribute to the vibrancy of the East African music scene.

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