Victony Takes the Global Stage with New Record Deal

17 January 2024

[Victony/Unorthodox Reviews]

Written by Pharis Kinyua

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The journey to recognition and success is often challenging, but when artists find the right path, it can lead to remarkable opportunities. For Nigerian artist Victony, this moment has arrived with a resounding announcement–he has signed a global record deal with an international recording label.

This global record deal, made possible through a joint partnership between Avex USA Publishing and Coup D’Etat Music, represents a significant milestone in Victony's career. Under the management of a talented team, which includes Jemedafe Caleb of KVLT WRLD, Tobi Mohammed, David Edogame, Abiodun 'Bizzle' Osikoya, and Asa Asika from The Plug Entertainment, Victony's rise has been nothing short of meteoric.

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His distinct sound and unique style have set him apart in the ever-expanding universe of Afrobeats. He is not just a singer; he's a performer who has been at the forefront of pushing the genre's boundaries. His dedication and innovation have not gone unnoticed, and the global record deal is a testament to his immense contribution to the growth of Afrobeats.

His rise in the music industry is not just about his individual success. It's a celebration of the genre itself, which has been steadily gaining recognition worldwide. Afrobeats, with its infectious rhythms and compelling melodies, has captured the hearts of audiences across the globe. Victony, as one of its torchbearers, is now positioned to take his music even further on a much bigger stage.

Matt Geffen, the founder and CEO of Coup D’Etat Music, expressed his excitement about the record deal, saying, "We're very excited to welcome Victony and our incredible partners at KVLT WRLD and The Plug Entertainment to the family. Vic and his music have quickly gotten the world's attention, and we're looking forward to working with him, his management, and our AVEX partners to support his rising global footprint."

For Victony, this record deal is more than just an opportunity; it's a validation of his journey as an artist. It's a reflection of his dedication to his craft and his persistence in remaining true to his vision. Through this partnership, he can further amplify his unique sound and bring it to an international audience.

His music journey has already yielded some remarkable tracks that have resonated with fans. "Jaga Jaga," a song he released featuring AV, showcases his distinctive style, blending elements of Afrobeats with a contemporary touch. His unique approach to music creation has captured the attention of listeners worldwide, and this is only the beginning.

As Victony looks ahead to his future under the Avex USA Publishing and Coup D’Etat Music banner, he expresses his excitement for what's to come. "Throughout my career, I've been particular about only working with teams who understand my journey and align with my vision," he said. "I'm super excited to be taking these next steps of my career with the teams at AVEX and Coup D’Etat, and I can't wait to see what the future holds."

The future is undoubtedly bright for Victony, and his unique blend of Afrobeats, contemporary influences, and dedication to innovation promises to make him a prominent figure on the global music stage. With this global record deal, he's now poised to share his music with audiences across the world and continue to shape the future of Afrobeats.

Artists like Victony serve as bridges, connecting diverse audiences through the universal language of sound. His journey from the streets of Nigeria to the global stage is a testament to the power of music, dedication, and creative exploration. It's a story of hope, ambition, and the relentless pursuit of a dream that now, with the support of his new record label, knows no bounds.

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