Portable Drops His Ratecard For Collaboration And Endorsement

14 January 2024

[Portable/Melting Pot Africa]

Written by Pharis Kinyua

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In the dynamic landscape of the Nigerian music scene, Street Pop sensation Portable, also known as 'Idamu Adugbon' or the Neighbourhood Troublemaker, is making waves not only for his music but also for his social media prowess. Currently, in the United Kingdom, Portable's recent collaboration with Nigerian British rapper Skepta has thrust him into the spotlight, elevating his social currency to new heights.

The connection with Skepta has been a game-changer for Portable, who accompanied the British rapper to the prestigious British Fashion Award. This fortuitous encounter allowed Portable to mingle with stars such as Afrobeats queen Tiwa Savage and Nigerian-British actor Damson Idris. The collaboration has become the talk of the town, dominating headlines and social media feeds.

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Documenting every moment of his time with Skepta, Portable shared clips that showcased the rapper gifting him a wad of cash. In another video, Portable exhibited his freestyling skills to the delight of Skepta, creating an engaging dynamic that resonated with fans. The synergy between the two artists not only solidified Portable's status but also hinted at the potential for future collaborations on the horizon.

Capitalizing on his newfound fame and the buzz surrounding his collaborations, Portable has decided to reassess his rate card. In a bold move, he took to social media to announce a significant shift in his pricing strategy. Effective immediately, Portable declared that he would now charge a minimum of $10,000 for collaborations, endorsements, and guest appearances.

For artists who have had the privilege of working with Portable in the past, this announcement marks a notable change in his valuation. Portable emphasized that those fortunate enough to have collaborated with him earlier should consider themselves lucky, as the bar has been raised significantly. A verse from Portable, a guest appearance, or an endorsement will now come with a minimum price tag of $10,000.

In addition to this, Portable made it clear that his performance fee would also reflect his elevated status. From now on, he stated that the minimum charge for his live performances would be ten million naira, further emphasizing his newfound value in the industry.

With his ability to generate public reactions and his extensive social media following, Portable presents a compelling proposition for brands and artists willing to invest in his services. His recent outreach to industry heavyweights like Davido, Wizkid, and Burna Boy for collaborations indicates his ambitions to collaborate with the biggest names in the Nigerian music scene.

As Portable's career trajectory continues to soar, his revised rate card underscores the growing influence of social media in shaping artists' market value. The announcement leaves fans and industry insiders curious about the potential collaborations that may emerge and the impact Portable's elevated rates will have on the dynamics of the Nigerian music industry.

Whether it's a strategic move to match his rising profile or a testament to the changing landscape of the music business, Portable's pricing surge has undeniably positioned him as a force to be reckoned with in the ever-evolving world of African music.

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Portable Drops His Ratecard For Collaboration And Endorsement

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