DJ Kalonje Opens Up on His Investments After 12 Years As a Celebrated DJ

12 January 2024

[DJ Kalonje/Capital News]

Written by Pharis Kinyua

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In the Kenyan entertainment scene, DJ Kalonje stands as a veteran in the industry who has orchestrated beats that echo through Nairobi's vibrant streets. He has also set a line of investments that harmonize with his musical journey.

George Waweru, widely known as DJ Kalonje, recently took a reflective dive into his twelve-year career, unveiling a tale of success, international gigs, and a diversified portfolio that extends beyond the realm of music.

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From his early days in the matatu industry, where he ignited the daily commutes with infectious beats, Kalonje's journey has been a transformative one. In a recent interview, the celebrated DJ disclosed that, alongside accumulating considerable wealth, he has ventured into diverse investments, including real estate, farming, and the glittering world of jewelry.

Kalonje, who garnered fame in the matatu industry, reminisced about his first international gig in Dubai, where he earned approximately Sh200,000. This experience marked a pivotal moment in his career, opening doors to international opportunities and reinforcing the idea that dedication and strategic choices can propel emerging artists onto the global stage.

In the interview, Kalonje shed light on his investment in jewelry, asserting its authenticity and defending it as a legitimate form of investment. "Jewelry is a form of investment in its way because you see, jewelry does not depreciate," he emphasized. Contrary to popular perception, Kalonje believes that jewelry appreciates over time, adding a valuable dimension to his investment portfolio.

The maestro of beats shared insights from his entrepreneurial endeavors, emphasizing the importance of authenticity and the longevity of investments. His foray into real estate and farming reflects a multifaceted approach to wealth creation beyond the music industry.

"I am involved in various businesses; my side hustle includes real estate, and I'm also into farming," Kalonje revealed. This diversification showcases his commitment to building a robust financial foundation that extends beyond the unpredictable nature of the entertainment industry.

Reflecting on the transformative role of the internet in the music industry, Kalonje encouraged upcoming talents, especially DJs, not to lament the lack of exposure avenues. He highlighted the abundance of online platforms, noting that emerging artists can leverage these digital spaces to showcase their craft and reach a global audience.

"When we started, there were no social media platforms. I wasn't on TV or radio, so I sought opportunities in matatus. Upcoming DJs shouldn't complain about not getting exposure. There are platforms; it's just a matter of being comfortable with what you are doing," he advised, underlining the importance of adaptability in an evolving industry.

DJ Kalonje's journey, marked by beats that transcend borders and investments that stand the test of time, serves as a beacon for aspiring artists. His story echoes the narrative of a creative force who not only shaped the sonic landscape of Nairobi but also strategically diversified his talents into realms of financial stability and long-term growth.

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DJ Kalonje Opens Up on His Investments After 12 Years As a Celebrated DJ

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