Million of Dollars Burna Boy Got to Sign With Atlantic Records

12 January 2024

[Burna Boy/Media Talk Africa]

Written by Pharis Kinyua

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The revelations about Burna Boy's alleged signing deal with Atlantic Records in 2017, disclosed by rapper Phenom, shed light on the intricacies of artist-label relationships and the financial dynamics at play.

In a recent interview with The Yarns podcast, Phenom delved into the business side of the music industry, exposing the alleged monetary facet of Burna Boy's connection to the renowned international label.

Phenom, known for hits like 'Murder Dem,' opened up about the alleged financial arrangement between Burna Boy and Atlantic Records. According to him, Burna Boy, the African Giant, and Grammy award-winning artist, received a staggering advance of $5 million from Atlantic Records in 2017. This revelation, if accurate, offers a rare glimpse into the substantial financial investments that labels make to secure top-tier talent.

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The alleged deal, as recounted by Phenom, was facilitated by Nigerian-American music executive Matthew 'Baus' Adesuyan, the owner of the mini-label outfit of Atlantic Records, Bad Habit. The claim raises questions about the role and influence of intermediaries in connecting African artists with major international labels and the financial negotiations that underpin such agreements.

Phenom's interview touched on the broader theme of financial motivation in the music industry. When asked about his potential return to the studio, Phenom candidly asserted that money would be the primary motivator for him. "If you want someone like me to rap, give me $1 million. Lock me up in the studio," he declared, emphasizing the transformative power of financial incentives.

The rapper drew parallels with the American music scene, highlighting the substantial contracts that artists often receive. He specifically referenced the case of Burna Boy, stating, "Even before Burna Boy made a comeback to music, the guy that gave him the connection to Atlantic Records, Matthew 'Baus' Adesuyan, they gave him, Burna Boy, $5 million when he was coming back." The disclosure opens discussions about the investment labels are willing to make to secure high-profile signings and the potential returns they anticipate.

Phenom further illustrated his point by referencing other artists. He suggested that a significant financial incentive could prompt artists to change their musical styles and adapt to market trends. Using Odumodublvck as an example, Phenom stated, "If someone like Odumodublvck is given $100,000 advance by his label, he will have to drop rap, start singing, and enter TikTok to make it back for the label." This assertion underlines the malleability of artistic expression in the face of financial motivations and industry demands.

The interview with Phenom reopens the conversation about the rap genre's place in the Nigerian music landscape. It prompts reflection on the perceived challenges and benefits of pursuing a career in rap, particularly in a market where genres like Afrobeat and Afropop dominate. The financial revelations about Burna Boy's alleged deal with Atlantic Records offer a glimpse into the complex world where creativity, talent, and business intersect, shaping the trajectory of artists' careers on a global scale.

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Million of Dollars Burna Boy Got to Sign With Atlantic Records

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