Why I Didn’t Sign Tiwa Savage to EME – Banky W

10 January 2024

[Banky W with Tiwa Savage/The Nigerian Voice]

Written by Pharis Kinyua

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In the intricate world of music, where talent is the currency and opportunity is the golden ticket, one of Nigeria's most beloved artists and label owners, Banky W, recently opened up about the painful missed opportunities of signing Tiwa Savage to his label, Empire Mates Entertainment (EME).

While he has carved a remarkable career and legacy in the industry, Banky W's candid revelation sheds light on two significant moments when the scarcity of resources overshadowed his ambitions.

When Tiwa Savage returned from the United States, she was a rising star with boundless potential. Her powerful voice and magnetic stage presence were undeniable, making her a hot commodity in the Nigerian music scene. Banky W, who had founded EME in 2002, recognized her immense talent and potential even before she went knocking on his door seeking an opportunity.

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However, in an interview with Bounce that left fans astonished, he revealed that he couldn't sign her to EME when she first returned to Nigeria because he couldn't afford to pay her. His admission highlights the financial challenges many independent labels face, especially in the early stages.

EME was still finding its footing in the industry, and Banky W's dedication to nurturing local talent was apparent. Nevertheless, the label's resources were limited, and signing an artist of Tiwa Savage's caliber required substantial financial commitments. He defended his decision saying it wasn't rooted in bad blood but rather out of a scarcity of resources.

He acknowledged her undeniable talent and expressed his admiration for her success in subsequent years when she signed with Mavin Records and ascended to become one of Africa's biggest music sensations. They would later meet and spoke about it all and she understood why he turned her down when she was at her lowest.

Tiwa’s journey in the industry is a testament to her unwavering determination, talent, and hard work. Her success, coupled with Banky W's honest admission, serves as a reminder that the music industry is a dynamic and challenging landscape where opportunities must be seized when the stars align.

In addition to Tiwa Savage, Banky W also revealed another missed opportunity: signing Brymo. The soulful singer-songwriter possessed a unique voice and lyrical prowess that resonated deeply with music lovers. He was interested in signing Brymo to EME, recognizing his potential to make a significant impact in the Nigerian music scene. However, once again, financial constraints hindered this ambitious move.

The revelation regarding Brymo further emphasizes the difficult decisions label owners often face when their dreams outpace their resources. Brymo went on to forge his path in the music industry, delivering soul-stirring music that won critical acclaim and a dedicated fan base.

His openness about these missed opportunities reflects his maturity and transparency as an artist and label owner. He has always been a proponent of talent development and has successfully nurtured several artists under EME's banner, including Wizkid and Skales, who have gone on to achieve immense success in the industry.

While Banky W may have missed the chance to sign Tiwa Savage and Brymo, his contributions to the Nigerian music scene remain significant. He has consistently delivered hit songs, earned accolades, and paved the way for emerging artists. His revelation serves as a valuable lesson about the challenges and choices faced by label owners, even those as accomplished as Banky W.

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Why I Didn’t Sign Tiwa Savage to EME – Banky W

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