Tanzanian Airports to Only Play Local Music in New Directive

18 December 2023

[Mwana FA/Nairobi News]

Written by Pharis Kinyua

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In a groundbreaking move aimed at elevating Tanzania's entertainment industry to global heights, Mwana Falsafa, also known as Mwana FA, Tanzania’s Assistant Minister for Culture, Arts, and Sports, has issued a directive requiring all airports in the country to exclusively play Tanzanian music. This bold initiative seeks not only to showcase the richness of Tanzanian talent but also to attract foreign interest and investment.

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Mwana Falsafa, a former rapper who has seamlessly transitioned into the realm of politics, envisions Tanzanian airports becoming a stage where the nation's musical prowess takes center stage. His directive underscores the commitment to present a sonic welcome to all visitors, leaving an indelible mark of the country's diverse artistic landscape.

Speaking passionately about the initiative, Mwana FA expressed, ""We want everybody jetting into the country to experience the diversity and talent of our artists through the exclusive presentation of 100 percent Tanzanian compositions. This initiative is about promoting our art on a global scale and simultaneously enhancing the income for our artists."" This move mirrors the successful Play KE initiative in Kenya, highlighting the shared objective of nurturing and promoting local talent.

Mwana FA's vision was put into action after a collaborative meeting between the politician, Tanzania Airports Director General Musa Mbura, Tanzania National Arts Council (BASATA), and the Copyright Society of Tanzania (COSOTA). Their unanimous agreement emphasized the potential of this move to not only boost the revenue stream for Tanzanian artists but also to exhibit the richness of the country's entertainment industry.

The decision comes at a time when many global airports use a diverse range of international music for their services. However, Tanzania is boldly embracing the idea that playing 100 percent Tanzanian music will better serve the purpose of promoting local talent and creating awareness among visitors.

In a supportive statement, the Tanzania Airports Director stated, ""We have been using songs from artists around the world for our service delivery at airports. However, we believe in the minister’s ideology that using 100 percent Tanzanian music will better serve our purpose of promoting local talent and creating awareness among visitors. We are finalizing a framework to ensure the immediate implementation of this directive.""

The move not only serves as a symbolic gesture of national pride but also as a strategic effort to leverage the universal language of music in attracting visitors and potential investors. While other regions grapple with airport challenges such as leaking roofs, power outages, and various taxes, Tanzania is taking a proactive step to make its airports not just gateways but stages that resonate with the vibrant melodies of its talented artists.

As the implementation of Mwana FA's directive unfolds, Tanzania is poised to become a musical beacon, inviting the world to experience the diversity, richness, and unique flavor of its entertainment industry from the moment visitors step onto its soil. The sky, quite literally, is the limit for Tanzanian music as it takes flight and resonates across borders.

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