Rema: My Musical Legacy Will Live For the Next 50 Years

18 December 2023

[Rema/The Jerusalem Post]
Written by Pharis Kinyua

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The year 2023 has proven to be a transformative period for Nigerian sensation Rema, whose musical journey has transcended borders, propelling him to unprecedented international acclaim.

In a recent interview with Apple Music Africa Now Radio, the maestro discussed his evolution, artistic vision, and the profound impact he aims to leave on the world through his music.

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Speaking with the show's host, Nandi Madiba, Rema delved into the essence of his creative process, emphasizing that his approach to music is more of a spiritual calling than a calculated combination of elements. For Rema, being blessed with a gift transcends logic—it's a spiritual connection, a voice within that guides him to leave an indelible mark on the world.

"When you’re blessed with a gift, it’s beyond making it seem logical. To me, it’s more like a spirit thing, it’s not like a brain thing, and it’s not like a thought process," Rema explained. "It’s like I’m chosen for it, so whether or not I try to run away from it, it’s just what it is."

Renowned for his avant-garde art choices spanning visuals and fashion, Rema expressed his enjoyment in collaborating with other creatives to bring unconventional ideas to life. His art is intentional, crafted not only to resonate with his followers but to endure the test of time.

"I’m not just here because I want to drop a banger, make some money, and live a flashy life. In 50 years to come, people are going to trace a lot of things back to me - songs back to me, fashion style back to me, visuals back to me,"" Rema declared. "I want to be able to touch all areas of life, but music is like the first rocket. When it detaches, it goes to wherever it needs to go."

Rema's impact isn't confined to the music industry alone. He emphasizes his commitment to investing in young creatives, viewing them as vital contributors to his journey. By supporting and collaborating with emerging talents, Rema sees himself as a catalyst for bringing their innovative ideas to fruition.

His recent milestone as the youngest African artist to sell out the O2 Arena signifies not only his personal achievement but also a testament to his rising influence on a global scale. Rema's latest EP, "RAVAGE," serves as a testament to his ascension to superstardom, solidifying his status as a key player in the future of the music industry.

As Rema continues to make waves globally, the artist's vision extends beyond the present, aiming to create a legacy that resonates through the decades. Through his music, fashion, visuals, and beyond, Rema is shaping a narrative that will undoubtedly leave an enduring imprint on the cultural landscape for generations to come.

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