Mdundo Q2 (Oct-Dec) Insights for Finanical Year 2022 - 2023
17 January 2023
Mdundo Q2 (October to December 2022) insights are out presenting evident growth of the top African Music Distribution platform. Noted especially since its IPO in 2020
Quoting Mdundo CEO Martin Nielsen's celebratory post on LinkedIn; 'The team at Mdundo has completely transformed the scale of our business in the last 10 quarters since our IPO. As a team, they've made some hard choices and difficult decisions. The team is constantly challenged by external stakeholders, investors, board members and myself on the decisions they make as well as how they prioritise their time and resources.'
A quick visual breakdown of the insights as shared earlier today:
Mdundo registered 23.4 Million monthly active users (MAU) in December 2022 with 6 countries registering 1 Million + MAUs.
A premium service was launched with MTN in South Africa. This is now available in 4 key markets; Tanzania, Nigeria, Ghana and South Africa.
Mdundo bragged of 49 Million quarterly reach for leading advertisers across Africa on the service.
All the milestones are in-line with Mdundo's 2025 goal of reaching 50 Million monthly active users and driving value per user through premium telco-products.
Members and friends of Mdundo have expressed unified celebration for the progress witnessed. They collectively are excited for Mdundo's future successes.