EXCLUSIVE: Rare Chance For Young Talents in Kenya to Shine!

From Daudi Kabaka to Michael Jackson to Mark Elliot Zuckerberg, these great minds have brought immense change to the world and subsequently reaped the benefits including fame and fortune.

This is just an example that shows how being innovative can develop a great product changing the lives of many is society.

This is why Airtel Kenya in partnership with Nairobi based UP Magazine are bringing to you DXD  (Design by Disruption) inaugural awards, first of its kind in Kenya.

The competition aims at awarding young, creative talents in Kenyans who are using solution based thinking to overcome challenges.

“We are aiming to bring design to the forefront on creating solutions for Kenyans. By highlighting what various disruptors are doing we aim to encourage others to stop thinking inside the proverbial box and expand their scope of vision", Sapna Chandaria, UP Magazine.

Who are these disruptors?

“Disruptors are innovators that uproot and change the way we think, behave and interact with our environment”.

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On shared information with Mdundo.com/news, Airtel Kenya points out:

"Every aspect of our lives in a built urban environment is affected by design. By recognizing and highlighting disruptive designers, we will be able to bring the discussion of design, design thinking and solution based approaches to the fore with the Kenyan public. And as a result spark more human centered and sustainable design led options for more people to access and implement".

The event features 3 different event phases; call for entries launches in February 2015 at the DXD event on the 19th of Feb 2015; shortlist announcement in October 2015, and the awards event gala in November 2015.

There are nine award categories, in seven groups, with several sub-categories under each main category.

Architecture Design (Covering the built environment)

Communications Design (covering branding, packaging, typography, digital design, illustration, among others)

Fashion Design (covering fabric, original design and finished product)

Interior Design (covering physical interior spaces and interior accessories such as furniture)

Interactive Design (covering web design, gaming, mobile interfaces)

Tech Design (covering human-based application and software solutions)

Product Design (covering useful human based designs that improve life)

Green Design (Covering designs that improve or enhance environment)

Beyond category winners, there are also special distinctions: Best of Show, Jury Prize, People’s Choice Design Award, Lifetime Achievement and The Airtel Disruptor of the Year—this award centres on design concepts, ideas and visions.

Design is a burgeoning industry in Kenya and can be the basis of our collective greatness and national pride. All the best to Airtel Kenya and Up Magazine.

BY PETER N