Southern African Music Rights Organisation (SAMRO) Celebrates Disbursing R7 Billion Royalties Since 1961

[Image Source: Music in Africa]

By Kinyua Mwangi

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For the past six decades, the Southern African Music Rights Organisation (Samro) is celebrating great milestones in supporting Mzansi artists. Hitherto, the organization has collected and disbursed R7 billion in royalties in the 60 years it has been in operation.

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Samro chairperson, Nicholas Maweni says this is a big achievement for the organization and they do not take it for granted.

“If nothing else, this figure should demonstrate that Samro has consistently created value for South African artists over the years. We pride ourselves as being a progressive and innovative organisation that always strives to maximise value for our members,” he said as quoted by Biz Community.

Samro is mandated to act on behalf of all Mzansi artists who are its members. It licenses all music users in South Africa and disburses the fees to various artists as royalties.

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Maweni notes that the organization has come a long way in collecting such a colossal amount of money since December 1961 when they first went into operation.

Moving forward, Samro is eyeing a technological solution to offer more value to her members. Thus, it has embraced digital systems for royalties’ collection and monitoring airplay across media channels. The digital technology also involves the registration of new music users who need a Music Usage License.