Nigeria’s Teni Challenges Zimbabwean Artistes to Pursue More International Collabos
13 January 2021
[Photo Credit:The New Yorker]
By Kinyua Mwangi
For long, Zimbabwean artistes have complained of how hard it is to break even in the music industry.
A majority of them say that they have lacked the necessary support back at home and it makes it even harder to sell their music brand beyond the borders of Zimbabwe.
Now, Nigeria songstress Teniola Apata alias “Teni” challenged Zimbabwean artistes to look for more collaboration with strategic artistes.
This, Teni said is what holds the key to all locked doors to expand the music market for disgruntled Zimbabwean artistes.
The ‘Wait’ hit maker told H-Metro that: “It is important for artistes to be open to strategic collaborations. Artistes should cultivate mutually beneficial and positive relationships with your other artistes for their music and brands to grow and reach a different audience.
She advised that it is also important to be consistent in doing music because it defines an artiste and his/her brand.
“They should also be persistent and be consistent with their music,” said Nigerian behind “Askamaya” and “Case” hits.
In the past, big artistes in Zimbabwe such as Winky D have spoken of the gap that has been there due to “insufficient support by Zimbabweans”.
However, Winky, unlike other artistes, remains opposed to having collaborations with international artistes.
In a past interview, the King of Zimdancehall said that a collabo with an international artistes makes no financial sense.