OPINION: How to market yourself as an artist
22 October 2013
Marketing as defined by Oxford dictionary is the process of communicating the value of a product or service to customers for the purpose of selling. Let’s break this term down musically so we get to understand it better; the product is the music and the customer is the fan.
So what makes this product that you are handing to fans valuable and why should they pay any attention to it? Is it any different from the tons of music they listen to on a daily basis?
The mistake most musicians make when they enter the music business is having the fixed mind that once their music is out, people will automatically love it, download and play it. As an artist you need to promote your music and give fans a reason to want to listen to your music more and more.
With the presence of social media you can keep fans updated and engaged easily; as an upcoming artist, which is the best place to be right now because you are still establishing what your fans like and can try out anything, you can start promoting your music and make your growing fans get to know your style better.
Promoting your material and yourself is important; so whether its press releases, having a publicist or using platforms such as blogs/music websites to push out your music can be very valuable to your product, which is the music.
You are also a brand and you as the brand carry the value of this product you are presenting to fans. How you present yourself has a major impact on how fans receive your music.
Take a look at artists such as Octopizzo and Rabbit, they market themselves as brands and this has had major contribution towards their reception.
So make yourself stand out such that your fans can clearly distinguish your product from any other.
#### Magda Mdundo.com ###
So what makes this product that you are handing to fans valuable and why should they pay any attention to it? Is it any different from the tons of music they listen to on a daily basis?
The mistake most musicians make when they enter the music business is having the fixed mind that once their music is out, people will automatically love it, download and play it. As an artist you need to promote your music and give fans a reason to want to listen to your music more and more.
With the presence of social media you can keep fans updated and engaged easily; as an upcoming artist, which is the best place to be right now because you are still establishing what your fans like and can try out anything, you can start promoting your music and make your growing fans get to know your style better.
Promoting your material and yourself is important; so whether its press releases, having a publicist or using platforms such as blogs/music websites to push out your music can be very valuable to your product, which is the music.
You are also a brand and you as the brand carry the value of this product you are presenting to fans. How you present yourself has a major impact on how fans receive your music.
Take a look at artists such as Octopizzo and Rabbit, they market themselves as brands and this has had major contribution towards their reception.
So make yourself stand out such that your fans can clearly distinguish your product from any other.
#### Magda Mdundo.com ###
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