4 Strategies Diamond and Harmonize are using to Dominate the Bongo Music Scene
4 June 2020
By Paul A.
Wasafi Classic founder Diamond Platnumz and his Konder Worldwide counterpart Harmonize continue to dominate the Bongo music scene despite parting ways.
It has emerged that in May, both Diamond and Harmonize had the most music views on YouTube in Tanzania.
This article looks at the strategies deployed by the two artistes to remain dominant and relevant in the Bongo music industry.
There is no doubt Diamond and Harmonize are hardworking musicians based on the consistency of releasing new music. If they don't drop a new project in a month, they will feature another artistes’ song. Two weeks cannot pass without them dropping a new video on their YouTube channels.
Sometimes musicians take part in collaborations for the sake of it. However, for Diamond and Harmonize, their collaborations are well picked and relevant. Most importantly, there in-house collaboration with their talented musicians have made the two establish a name in the Bongo scene.
Sharing the process
The two artistes are known to take fans behind the scenes. After a hit song has been released, they will take you through the process of arriving at the song. This strategy ensures fans appreciate the craft and process, while at the same time, remaining relevant, and among the top trends.
Thanks to social media, these two are the kings of marketing their music vigorously. For example, Harmonize utilizes Instagram by posting snippets to new songs at least three times a day. This move arouses curiosity among fans. On the other hand, when a new project from any member of the Wasafi team drops, all the other members share it on their social media handles, creating more traffic since they have massive following.