How Zuchu Achieved Success with Her First Wasafi Single

By Paul A.

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Last week, Wasafi President Diamond Platnumz officially introduced Zuchu as the new artist to the record label.

After her unveiling, Zuchu dropped her debut single dubbed ‘Wana’ that achieved over one million views in less than three days.

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To hit such a milestone for a new artist, it something commendable. However, looking at the release strategy by Wasafi, the good reception should not be a surprise.

Here is the strategy deployed by Wasafi that guaranteed Zuchu success.

1. Hype

Even before Zuchu was announced, Diamond kept teasing his fans on social media about his new signee. He kept many guessing. By the time she was announced many people were curious to learn more about her music.

2. Fresh Start

Zuchu was on social media before. However, an overview of her social media pages just after she was announced showed that everything had been wiped out. This move created a sense of curiosity among fans who were eager to learn about her potential.

3. Marketing

After releasing the video, the Wasafi team carried out marketing on various online platforms including YouTube. This contributed to the audience's demand for the song.

Zuchu now joins the likes of ; Rayvanny, Mbosso, Queen Darleen, Lava lava and other Wasafi crew who are taking that Tanzanian music industry by storm.