From Talent Management to Music: How Tanzanian Musician Mr Joel Joseph Supports Emerging Artists
29 December 2025
In Tanzania’s music industry, the transition from emerging talent to sustainable artistry often depends on access to structure, professional knowledge, and regional exposure. Within this landscape, some artists have taken on additional roles aimed at strengthening industry systems beyond performance alone.
Joel Vicent Joseph, professionally known as Mr Joel Joseph, is among those whose involvement extends from music into artist development. Before focusing fully on his work as a recording artist, Joseph was active in talent management, where he gained experience in the operational and strategic aspects of music careers.
Following his return to music, Joseph established Puaz Music Records, an independent label created with the objective of supporting emerging and independent artists in Tanzania. The label was positioned as a platform emphasizing professional structure and informed decision-making, rather than traditional ownership-driven record deals.
Beyond national borders, the initiative has reflected a broader regional outlook, with an emphasis on encouraging collaboration within East Africa. This approach has included facilitating creative connections between artists from Tanzania and neighboring countries, as well as supporting collaborative projects aimed at expanding regional visibility.
Joseph’s background in talent management has informed the label’s operational framework, particularly in areas such as release planning, branding consistency, and navigating digital distribution platforms. Rather than centering solely on artistic output, the focus has been placed on knowledge transfer and practical industry awareness as part of artist development.
Through this model, Puaz Music Records reflects a wider shift within the East African music ecosystem, where artists increasingly engage in entrepreneurial and developmental roles. Joseph’s involvement illustrates how experience gained behind the scenes can be applied to building structures that support emerging musicians while allowing them to maintain artistic independence.
Joel Vicent Joseph, professionally known as Mr Joel Joseph, is among those whose involvement extends from music into artist development. Before focusing fully on his work as a recording artist, Joseph was active in talent management, where he gained experience in the operational and strategic aspects of music careers.
Following his return to music, Joseph established Puaz Music Records, an independent label created with the objective of supporting emerging and independent artists in Tanzania. The label was positioned as a platform emphasizing professional structure and informed decision-making, rather than traditional ownership-driven record deals.
Beyond national borders, the initiative has reflected a broader regional outlook, with an emphasis on encouraging collaboration within East Africa. This approach has included facilitating creative connections between artists from Tanzania and neighboring countries, as well as supporting collaborative projects aimed at expanding regional visibility.
Joseph’s background in talent management has informed the label’s operational framework, particularly in areas such as release planning, branding consistency, and navigating digital distribution platforms. Rather than centering solely on artistic output, the focus has been placed on knowledge transfer and practical industry awareness as part of artist development.
Through this model, Puaz Music Records reflects a wider shift within the East African music ecosystem, where artists increasingly engage in entrepreneurial and developmental roles. Joseph’s involvement illustrates how experience gained behind the scenes can be applied to building structures that support emerging musicians while allowing them to maintain artistic independence.
Leave your comment