EXCLUSIVE: “I wasn’t thinking like, ‘Oh man, I gotta get my brand up in Nigeria.’” Drake Reveals Why He Collabo'd With Wizkid

In a rare interview with The Fader Magazine issue 100, Toronto's finest, Drake, goes fifty shades deep as to why he collaborated with Wzikid on 'Ojuelegba' remix. When asked if part of the motivation behind his international outreach is a desire to build audiences in foreign markets—and whether doing a song like this summer’s “Ojuelegba (Remix),” which he recorded with Skepta over a hit single by the popular Nigerian rapper Wizkid, a savvy play for audience share:

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“I just did it because I was in the moment,” he says. “I wasn’t thinking like, ‘Oh man, I gotta get my brand up in Nigeria.’” (He hastens to add, with classic Drake politeness, “Not to say that’s not important. I’m super-honored to be on that song.”)

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More than erecting a global tentpole brand, it seems Drake is reaching out for inspiration and new ideas about how a Drake song can sound.