Mdundo.com Partners with Rapture Music Group to Empower South African Independent Artists

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Writer: Linda Mzapi

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Mdundo, Africa's leading music streaming platform, has announced an exciting partnership with Rapture Music Group, a full-service, tech-driven artist and label partner based in South Africa. This collaboration is set to redefine the landscape for independent artists and labels in the region by offering innovative solutions in music distribution, publishing, marketing, promotion, and creative services.

Rapture Music Group, which currently boasts a roster of over 80 emerging talents, is committed to powering creativity, reach, and revenue for artists. Speaking on the partnership, Prince Kubheka, Operations, Content & Digital Account Manager at Rapture Music Group, said,

“Partnering with Mdundo marks a significant milestone for Rapture Music Group, as it enables us to connect our artists with millions of listeners across Africa. This collaboration aligns with our mission to power the creativity and reach for independent artists in delivering their world-class music with a growing audience.”

Rapture Music Group is a full-service, tech-driven artist and label partner, providing comprehensive music distribution, publishing, marketing, promotion, and creative services designed to help independent artists and labels power their creativity, reach, and revenue.

 The company houses the hottest emerging talents in South Africa, and we’re excited about this collaboration with Mdundo to further amplify our artists’ potential.

Through this partnership, Rapture Music Group will bring its dynamic catalogue to Mdundo’s platform, providing listeners with access to some of the most exciting emerging sounds from South Africa. This aligns with Mdundo’s commitment to fostering the growth of local music industries across Africa.

This partnership is a significant milestone for both entities, representing a mutual commitment to empowering the next generation of artists in South Africa. It also highlights Mdundo's strategic focus on enhancing its platform with diverse and locally relevant music.

For artists under Rapture Music Group, this collaboration means access to a broader audience and increased opportunities to monetize their music. For listeners, it promises an enriched experience with fresh, authentic sounds from South Africa’s most talented independent artists.

As the music industry continues to evolve, partnerships like this underscore the importance of innovation and collaboration in shaping a more inclusive and sustainable ecosystem for artists.