Mdundo and Vodacom South Africa  Partner to Bring Locally Curated DJ Mixes to South African Music Fans

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Writer: Linda Mzapi

Download Kamba Dj Mixes On Mdundo

Mdundo.com, Africa’s leading music service, is pleased to announce a strategic partnership with Vodacom South Africa, bringing locally curated DJ mixes to music lovers nationwide. This collaboration significantly expands Mdundo’s presence in the South African market, offering exclusive music experiences tailored for Vodacom users.

With 37.8 million Monthly Active Users (MAUs) across Africa, Mdundo is home to music from 170,000 African artists, including 17,000 South African talents. This partnership provides a unique platform for local DJs and artists to reach a broader audience, while Vodacom users enjoy an enriched and highly personalized music experience. 

The partnership aligns with Vodacom’s strategy to diversify and differentiate its digital ecosystem and supports Mdundo’s mission to create sustainable income opportunities for African artists through localized content that resonates with cultural and linguistic diversity.

Martin Nielsen, CEO of Mdundo, commented, “Partnering with Vodacom South Africa is a significant stride in our broader vision to bring the rich and diverse sounds of African music to audiences across the continent. This collaboration represents our ongoing commitment to leverage strategic partnerships with telcos to drive local music accessibility and growth, empowering artists and engaging listeners in a way that resonates culturally and personally. We look forward to further expanding Mdundo’s footprint and delivering high-value music experiences that support Africa’s dynamic music industry

Sowari Akosionu, Head of Marketing & Partnerships, Africa, added, “Our partnership with Vodacom allows us to deliver an innovative and highly affordable music service tailored for South African listeners. This collaboration reflects our dedication to making quality music services accessible while delivering exceptional value and experience to our customers.”   

Through this collaboration, Mdundo reinforces its position as a leader in African music streaming, fostering growth for artists and advertisers alike.