Kenyan Hit Producer Vic West joins Universal Music Group

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Writer: Keya Frankline

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Kenyan Producer Victor Amani popularly known as Vic West has officially joined Universal Music Group. Vic West is a celebrated Kenyan producer, singer, songwriter and artist.

In a press statement, Universal announced the signing of renowned Kenyan record producer and hit-maker. Vic is a key figure in the contemporary Kenyan music scene. His signing marks a significant milestone for the rapidly growing Kenyan music industry.This signing comes after the music group signed Afro Indie artist Njerae. Universal continues to commit to showcasing Africa's dynamic musical talent on the continent and globally.

Crafting his sound throughout High School and University,Vic has established himself as a cornerstone figure in Kenyan music lore. His breakthrough came after producing viral hit song “Kuna Kuna” blasting him into the limelight and hearts of Kenyan music lovers. His unique blend of African rhythms and modern production has resulted in multiple chart-topping hits and collaborations with leading Kenyan artists including Fathermoh, Savara, Brandy Maina, Breeder just to name a few. Vic West is widely regarded as one of the key innovators driving the new wave of Kenyan music.

His signature production has earned him a massive following, producing hits for top artists and shaping the sound of a new generation of East African African music at large. With this deal, Vic West will expand his creative reach and collaborate with global artists, pushing the boundaries of African music even further.Now with UMG, he is poised to reach even greater heights, with new music and international collaborations already in the works.

In his own words ,  "I’ve always been driven by a desire to push the boundaries of my music and creativity. Signing with UMG EA felt like the perfect opportunity to take my sound to a global platform” Vic West shares. “Universal has an incredible legacy of supporting artists across all genres, and their vision aligned perfectly with my goals as both a producer and artist. Their resources, reach, and support will allow me to explore new sounds, collaborate with a wider range of artists, and truly elevate my work beyond just regional recognition."

Chinasa Udeala, General Manager of Universal Music Group East Africa, commented, "Vic West is an extraordinary talent with a unique sound that resonates deeply with fans, not just in Kenya, but around the world. We are excited to welcome him to the UMG family and look forward to working together to further elevate African music on the global stage.”

Universal Music Group's East Africa division has been instrumental in championing African artists and producers who are making waves locally and internationally. By signing Vic West, UMG EA reaffirms its mission to be a global leader in African music and build stronger connections between African creators and the global music industry.