Mdundo.com Mixer to Host Industry Giants under the theme: Reaching Africa's Masses through the Power of Music, Strategies for Brands and Artists

[Image Source: Mdundo.com]

Writer: Branice Nafula

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Mdundo.com the leading digital music platform in Africa, is set to host celebrated brands and musicians for an industry mixer under the theme "Reaching Africa's Masses through the Power of Music." This highly anticipated event aims to bring together key advertisers, stakeholders, industry players, and enthusiasts to explore the transformative potential of music in Africa and beyond.

Scheduled to take place in Nairobi on 22nd May 2024, the Mdundo Mixer promises to be an insightful and engaging affair. The event aims to unlock insights into consumer motivations and preferences by prioritizing meaningful engagement and effective brand positioning. This underscores the impact of collaborations between music platforms and brands in driving results and fostering growth in the dynamic consumer landscape.

Central to the event will be a panel discussion featuring experts from various music industry sectors. Among the distinguished panelists are:

Muthoni Irungu - is a multifaceted entertainment and digital journalist at Pulse Live Kenya, who prides herself on also as corporate MC. She will be the moderator of the day. 

Anyiko Owoko - Founder and CEO of Anyiko PR, a renowned public relations firm specializing in music and entertainment.

Gloria Kaburu - Performance Media Lead at Diageo, a global leader in beverage alcohol with a keen interest in music partnerships.

Moriasi Omambia - Head of Business Affairs, Sauti Sol, one of Africa's most successful musical acts manager known for their genre-defying sound and entrepreneurial spirit.

Nameless - Award-winning artist and iconic figure in the Kenyan music scene, celebrated for his contributions to the industry over the years.

Ryan Majiwa - Business Unit Lead at Saracen, a leading Sub-Saharan Advertising Agency.

Bilha Ngaruiya - Country Manager at Onerpm, a prominent music distribution platform empowering artists to reach global audiences.

The panel discussions at the Mixer promises to be an enlightening exploration of various facets of the industry, with a keen focus on the perspectives and strategies of advertisers and brands. Covering a broad spectrum of topics, the panellists will delve into the pivotal role of technology in revolutionizing music distribution, consumption and advertising opportunities driven by insights from user behaviours and consumption patterns.

Alongside these insightful discussions, the event will feature a prestigious award ceremony designed to honor the outstanding contributions of Content Providers (CPs) and Advertising partners of Mdundo.com. This recognition also extends to brands and advertising partners who have actively collaborated with Mdundo, leveraging its platform to cater to evolving consumer tastes and preferences. Through their strategic alliances with Mdundo, these entities not only contribute to the platform's exponential growth but also amplify their visibility and engagement with diverse consumer segments across Africa.

As Africa continues to assert its influence on the global music stage, events like the Mdundo  Mixer serve as important platforms for collaboration, innovation, and knowledge exchange. By harnessing the power of music, stakeholders have the opportunity to drive positive change, foster creativity, and connect with audiences in meaningful ways.