EXCLUSIVE: How The Internet Is Changing Music (Part 2)

Before everybody was hooked up to the World Wide Web, the music scene was a very different place as we know it.

Fans relied on CDs and the heavily commercialized radio stations who have been playing the same songs since 30 years ago. So, no one would dispute the fact that the Internet has changed the music industry drastically. More so the introduction of unlimited package by brands like Airtel Kenya. See poster.

With Internet connectivity continuing to improve, below see five ways on how it has changed the music scene.

• Internet allows people to connect with others all around the world. This enables forward thinking musicians who are otherwise unknown to find their own audience without the aid or backing of a manager. It simply means they can market and sell their own music to their audience without the need for label or radio promotion. 

• It has made music more accessible to the public. Fans now have access to a lot of music they’d never hear otherwise.

• If you're a huge music fan, and you and your friends consume a lot of music, all you need to do is buy a premium account once and all the music comes to you, unlimited.

• Traditional radio tends to play the same 14 songs in heavy rotation, with mind-numbing regularity and lots of commercials. With your unlimited package you have full control over what you want to listen to.

• With sites like Mdundo, this means an extra avenue for smart musicians to make money from theie songs.

• Streaming has caused piracy to wane.

With internet connectivity continuing to improve and the penetration of smartphones only set to increase, technology and the internet are predicted to maintain a firm hold on how music is consumed, shared and produced.

And if you breathe Internet this one is a recommendation...