Jay Z and Beyonce start to celebrate his 44th ‘meatless’ birthday for 22 days
5 December 2013
Jay Z and Beyonce have announced that they are going vegan to celebrate Jay's 44th Birthday.
The power-couple will take on the challenge for 22 days - and finish just in time for Christmas.
The rap god took to his Life and Times blog to make the announcement on Tuesday night.
"Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way," he starts.
"On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!!
"This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” everyday. It was surprisingly easier on me than I thought…"
The rapper continues:
"Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!
Beyonce, 32, will be joining her man on his spiritual mission.
Source: Mirror
The power-couple will take on the challenge for 22 days - and finish just in time for Christmas.
The rap god took to his Life and Times blog to make the announcement on Tuesday night.
"Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way," he starts.
"On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!!
"This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” everyday. It was surprisingly easier on me than I thought…"
The rapper continues:
"Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!
Beyonce, 32, will be joining her man on his spiritual mission.
Source: Mirror
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