MDUNDO MUSIC AWARDS: Kenyan Musicians Awarded From Online Downloads
11 May 2015
The Kenyan music service, Mdundo.com, is awarding the most downloaded singlesfor the second year in a row. The awards are based on the total number of downloadsreceived by each Mdundo song and seven awards will be handed out.
Nairobi, May, 2015: The second edition of Mdundo Awards will be taking place in May andJune and it will all be taking place on social media ONLY! The seven categories are Most downloaded Hiphop single, Afropop single, Gospel single, Male single, Female single, Group single and Most downloaded single.
This is how the awards will go down:
Wednesday 13th March Mdundo.com will upload the first video introducing the award show and the MCs for this year’s show. The MCs will furthermore go ahead and announce the 70 nominees from 13th March to 4th June. The seven winners will thereafter be announced and awarded in the spirit of the Kenyan music industry in June 2015.
Cause - Fighting Piracy:
The theme of this years Mdundo Award is “Fighting Piracy”, a theme that fit well with Mdundo’s core values according to Mdundo’s Head of Music, Thiru Mungai: “The Kenyan music industry consist almost purely of illegal distribution and it is the main objective of Mdundo.com to convince the Kenyan music fans out there that downloading music legally doesn’t have to be hard or costly”More than 50% of all the fans using Mdundo.com are classified as fans who do not wish to pay for music, and the service is therefore providing a channel for musicians to distribute their music to these fans, and potentially also generate royalties.
MDUNDO AWARDS: The Biggest Digital Music Awards On The Way!
Transparency is key – no politics:
The Mdundo awards are based purely on actual download figures. As a result there is no politics or opinions in the Mdundo Awards, Mdundo’s CEO, Martin Nielsen elaborates: “This awards are based on actual fans’ consumption. Not voting and not a panel making a decision! The single, which has received the most downloads, wins. This makes the awards stand out and last year we had several surprises among the nominees and the winners.
Last year’s Mdundo Awards:
Mdundo awards 2014 was attended by a wide number of industry celebrities and musicians and the shows MC, Point Blank, managed to deliver a fantastic show. The big winner last year was Rabbit Kaka Sungura who received three awards for Most Downloaded Single, Most Downloaded Male and Most Downloaded Hiphop Single.
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