Radio Vs Streaming? Which One Nets More Money – Zambia’s Killa Beats Shares His Take

[Image Source: I Love Zed Music]

By Kinyua Mwangi

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Nexus Music Entertainment CEO KB Killa Beats has delved into a weighty subject about monetization of music by artists. He says that in the 21st century, artists should not be excited about count down on radio stations where their music is played.

According to Killa beats, things have now changed and digital streaming of music is the real deal. This, he says should be the centre of focus because this is where money is.

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“Some artists are still excited about radio music count downs. You should be more excited about streaming numbers. Those bring money,” he advised.

He, however, notes that artists should not completely ignore radio and TV shows and they play an important role in marketing music.

“Through radio 20 years later, we discovering music on streaming platforms. I'm not saying its not relevant,” he divulged.

One of his fans Francis Kasoma opined that radio helps increase streaming numbers but KB was of a different opinion altogether.

“But then radio count downs markets the song which brings in even more streaming numbers, so it`s ok they can be excited. That will be K100 please, I don`t give free advice,” Kasoma stated.

In response, KB said that “Some of the most streamed songs have never been played on radio.”

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Record producer DJ Mzengaman seconded Kasoma saying that frequency of an artist’s song on radio helps maintain their relevance.

“One of the major sources of this same relevance comes from "Frequent chating on top radio shows" another part of it comes from street credibility. In other words, I feel like all forms of platforms are somehow interconnected in as far the artists "revenue and relevance bases are concerned.”