6 Best Social Media Platforms to Promote Your Music in 2021

By Kosiso

Get Free Music Updates and Mixes on Telegram

Social media has become an almost indispensable part of human day to day life. Whether it’s keeping in touch with friends and family, connecting with people of similar interests or just sharing your thoughts online, it has become a necessary ingredient of living in today’s world. 

Asides from the basic uses, individuals and businesses have tapped into several opportunities social media has to offer to either directly make money or promote their businesses. 

Music artistes before the 21st century had to devise very substantial ways to promote their music but with the emergence of social media there has been a huge shift and now the question is never if to but which social media platform is the best to promote music. This piece surely helps you with that. 

- Facebook

The emergence of numerous other social media platforms have in no way affected the relevance of Facebook. The platform still has about 2.89 billion monthly users making it the most popular social media network in the world. 

With Facebook, you can share and promote your music with your friends, a wider audience through groups and Facebook advertising etc. The good thing about Facebook is the fact that it is all-encompassing. It has almost all the features of all other social media platforms in one. It allows you to share your music links directly so your friends/fans and other users can easily click and directly go to your music. You can also share videos or even host a Facebook live session to perform for your Facebook friends/fans. 

- Telegram 

Since its launch in 2013, the platform has grown to about 500 million active users. Telegram is popular with channels and this is where artistes and promoters at large can leverage to gain a new audience for their music. 

6 Proven Ways To Make Your Music Go Viral on TikTok

- Twitter 

One of the best platforms to get a new audience for your music, Twitter avails you the opportunity to share your music with your followers and even tweet at other users and celebrities to listen and help you share your music. Your music can be seen by just about anyone on Twitter and they can like, engage, retweet your content, giving it the publicity you need. 

- Instagram 

One of the most used and engaging social media platforms out there. If you didn’t know this by now well, good morning and welcome,  it’s definitely not too late to tap into the opportunities that Instagram has for you to promote your music. 

Don’t worry about not having a lot of Instagram followers, Instagram caters for your need through Instagram ads where you can on a budget pay Instagram a token to show your music to hundreds of millions of users in any part of the world. 

- Snapchat

The fact that Snapchat’s features are centred on content that would only be available for a short period of 24 hours doesn’t exclude it from being a great tool for music promotion. The app allows all users to insert links in their stories, a feature Instagram is stingy with and allows only verified users or others with 10k and plus followers to use. 

Through the new Snapchat spotlight feature, users can now even share content that would last until deleted by the user. The Snapchat spotlight feature puts your content in the app’s public space allowing your content to be seen and also shared by millions of the app’s users all over the world. 

How Twitter Ban in Nigeria Will Affect Nigerian Artistes & The Music Industry

- TikTok

Barely five years old, TikTok has grown to be one of the most used and engaging social media networks out there. There are several ways to promote and make your music go viral on the platform that you can extensively read HERE.