Mperekera Album: Might this Album catapult Josh Buxton into the international market?

As the month of July was winding up, Josh Buxton, a young but fast-rising Ugandan artiste released an 18-song album. He released it at exactly 1200 EAT. The album was made available in all major digital platforms like Tidal, Spotify, iTunes/Apple Music, YouTube, YouTube Music and others. The album is also available for use on Facebook stories, Instagram stories and Reels as well as users’ favorite TikTok.

The culture of albums thrived in the early 70s through the 80s and lost its steam in the 90s. It has in the recent 2000s seemed to go to the dogs among artistes; and is slowly resurrecting in the face of the COVID19. It is surely artistes’ response to lockdowns in most countries. Talk of a blessing in disguise!
Justin Bieber seems to have opened the global doors to album releases on 14 Feb 2020 with CHANGES. Then came MADE IN LAGOS from Nigeria’s Wizkid and later TWICE AS TALL from Burna Boy. Tanzania’s Rj The DJ, Diamond Platnum’s official DJ also brother released another CHANGES in August 2020 featuring stars like Vanessa Mdee, Meddie, Rayvanny and others. DJ Khaled came through with his KHALED KHALED which had a very historically comic video performed by Justin Bieber on behalf of Drake who was out of the US in a lockdown far away in Canada. Stars like Mbosso, Omah Lay, Geosteady, Harmonize, Zuli Tums, GNL Zamba, Sauti Sol, Eddy Kenzo and Rayvanny have released their albums which are doing pretty well, if number of streams is anything to go by. Word on lips of everyone that follows Diamond Platnumz is that he is preparing the biggest album in Africa. Jose Chameleone, Diamond Platnumz East African crown contender, on the other hand is rumored to also be in studio recording MR JOSEPH!

Josh Buxton might have jumped onto a global wave of album releases subconsciously; but our question is whether this venture shall catapult him into the international scene, given that distributing an album on, say, Spotify puts him on the same platforms with the Ed Sheerans of this world. So this is a question we might struggle to answer but nevertheless shall try to. First, the boy is immensely talented! I mean singing in more than 3 languages and more than 10 genres about more than 5 themes is genius! The fact that the album opens with Melody, a hard-hitting Afro-dancehall jam that will send clubs into frenzy and immediately calms down in the next track Tonkyawa before helping you explore the social problems of the African communities is simply amazing. I can’t guess how he pulled this off, but listening to Mperekera while tucked away in your bed is as beautiful as listening to it while you rush down a busy street, or watching the orange evening sun go down…or better still sitting next to calming waters flowing. Somewhere in the middle of it you will find emotional songs that might dip you into deep sorrowful tears; and then almost immediately your spirit will recover by cheerful Christian tracks like Nenda Baba Yiwe and Yesu Gwe Mwaana. How this was achieved I can’t tell. Listening to this album is like reading a book; each chapter ushers in a new phenomenon and its corresponding emotions. The second verse of Tonkyawa has an oxymoron loosely translated thus: ‘I wake up in the middle of the night while crying and laughing at the same time.’ Now who does that? Well that is exactly what Josh Buxton is making us do in this album. Only he can do that.

Josh Buxton chose to work more professionally. He collaborated with very versatile producers but Nigel Beats stands out because he seems to understand modern sound. He did the album justice. For album administration, Nymy Media Marketing and Designing Company that handled all the artwork, graphics and distribution of the album delivered indescribable quality! Nymy Media has handled album releases of big names in Uganda like GNL Zamba, A Pass and I feel Josh Buxton made the right choice by working with him. There is hardly anything to complain about how the album is branded, all thanks to Nymy Media.
There is much to speak about Mperekera-- even the fact that the title track is missing on the rest of the outlets but available on YouTube for reasons best known to either Josh Buxton or Nymy Media-- but the only way you can get into the depth of the album is by listening to it yourself. Go grab your copy of the album, then come back only to tell me how you feel about it. Follow this link, enjoy this beautiful master-piece and thank me later:

https://ffm.to/mperekera

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