Martha Mukisa Explains Why Upcoming Ugandan Artists are Struggling to Breakthrough
10 June 2021
[Photo: Martha Mukisa Instagram]
Fast-rising Ugandan artist Martha Mukisa has cited lack of teamwork as the main reason why up and coming artists in the country struggle making their breakthroughs.
According to Martha most up and coming artists lack resources, therefore making it difficult to make it on their own. She argues that support from established artists or a label is key in popularizing musicians.
She also notes that like any other business, proper marketing and promotion is key, but due to limited resources some up and coming musicians may not afford this, thus they remain unknown for long.
"There has to be concentration as an artist. Then team work is key. I was there before, riding solo and pushing my music but most people have known me for two years because that's when I signed to my label and they made sure that I had enough exposure. Promotion is also very important; sometime an artist can't have money," Martha Mukisa revealed.
When she joined the music scene, Martha Mukisa had made a name as a reputable songwriter, but wasn't popular as an artist. She started gaining popularity after she signed with Black Magic records in 2020.
Currently, she is flying high with her ‘Sango’ hit featuring Eddy Kenzo.