Producer Paddyman Schools Artists on How to Release Hit Songs

[Photo: Pallaso Instagram]

By Gloria

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Veteran Ugandan producer Paddyman has advised artists to build a great relationship with music producers in order to produce hits.

Speaking during a recent interview, Paddyman noted that while an artist does a lot of work in creating the song, the producer is the one who either makes it a hit or a miss.

"Producers contribute like 85%. Just get a hit song and remove the beats, the flow and see the result. An artist plays a role but a producer and the writer contribute a lot,” he opined.

He noted that for song to go viral, it must be catchy and compelling; meaning the song must have been well crafted to suit a particular audience.

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According to Paddyman, the message and composition is also a factor when creating hits. He noted that songs with a deep message connecting to the audience, tend to have longevity as compared to rushed songs done with the aim of hitting the trends.

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"Most artists are looking for blow up songs regardless if they are on for two months. But this is wrong because it will lead to you releasing mediocre songs.

"You can wake up and decide to make a hit song as long you know what your audience wants. It depends on the demand and the quality of music you are releasing,” Paddyman said while giving an example of Judith Babirye's 'Yesu Bera Nange' that was released over ten years ago, but is still a hit song up to date.

Paddyman is the producer behind some of Uganda’s classic hits such as; Valu Valu by Jose Chameleone, Banyabo by Rema, Birowoozo by Iryn Namubiru, Wanimba by Eddy Kenzo, Survivor by Judith Babirye and Pressure Ya Love by Chosen and Walden among others.