“I cannot create a campaign song for any party" - Efya
24 August 2020
By Eugene Brown
Award-winning Ghanaian afro-soul singer and vocalist, Efya has said she will never participate in partisan politics because it could destroy her career.
Speaking exclusively to Ghanaweb on one of their entertainment shows, the avid singer said she has no intentions of throwing her weight behind a particular political party or producing a campaign song for a candidate in exchange for money or even as a result of her affiliation.
“I cannot create a campaign song for any party and I don’t get involved with politics. Sometimes it could end well other times it doesn’t. It could also affect your brand so I don’t really get involved with that,” Efya said.
Over the years, Ghana has seen actors and musicians like Daddy Lumba, Diana Asamoah, Lucky Mensah, Cartel BigJ, Mzbel, Mr Beautiful, Lucky Mensah and others, either record campaign songs or use their influence to gather support for some presidential candidates during elections.
Most of them have been successful and have not had their careers affected anyway. However, some of these musicians have come under public backlashes and are even believed to have lost almost majority of their fan base due to their involvement with a particular political party, instead of being neutral to appeal to every fan.