Tanasha Donna Opens Up on Challenges of Being a Female Artiste in Kenyan Music Industry
28 July 2020
[Photo Credit/Capital FM]
Celebrated Kenyan musician and radio personality has opened up on the challenges she is facing as a female artiste in the Kenyan music industry.
In an Instagram post, Tanasha Donna noted that financing music projects, and convincing potential financiers to support ones project is not easy.
She appreciated her fans for the support they have accorded her so far, noting that she wouldn’t have made it this far without them.
Tanasha also thanked her team for working tirelessly to help build her brand.
She is currently flying high with her hit single dubbed ‘Sawa’ that was released over a month ago. The ‘Sawa’ video has over 1.5 million on YouTube.
Here is Tanasha’s full post:
1.5M + views in 1 month. That’s an achievement & a half for me. It’s not easy for a female in this industry doing it on her own... The sleepless nights my team & I had, financing your own projects( songs & videos) being behind every single step or every creative process of any project, having to enter boardroom meetings & try convince some bosses (some of whom are team mafisi) to TRUST THE ART... having a son & family to take care of.... Being your own boss is TOUGH I tell you, BUT when you see the fruits of your hard work finally blossom & grow into something amazing you know you’re BLESSED & become GRATEFUL. & trust me I’m just getting started.. Got so much lined up for this year especially collaborations, both local & international! I feel like I’m literally done recording for the year now. Weh!
Just busy with visuals now! Thanks to everyone who showed SAWA so much love. Not my type of music genre, though I just had to drop a positive catchy song to encourage us all during tough times. My country, My beautiful KENYA... Everywhere I go, the amount of love & recognition you all show me is amazing. Sometimes I walk to the shop or supermarket forgetting that people recognize me & when people just start singing “ Sawa sawa na weweeee” It brings tears to my eyes... I still forget every day & drive out in my slippers & pj’s kununua maziwa & still get shocked when people on the streets call my name. Sorry I’ll always be new to this guys THANK YOU EAST AFRICA, our song trended not only in EA but also all over UAE, hit #1 in countries I never expected leave alone ever been to, Qatar, Dubai, Oman, Saudi... & it’s all because of the amazing love East Africans & Africans have shown me even when most thought I wouldn’t make it far once on my own. Thank you all, thanks to my amazing little team! Without them I’m nothing!