Vannessa Mdee to Sensitize East African Musicians on Monetization
4 June 2020
By Paul A.
Tanzanian singer Vannessa Mdee has joined a forum that seeks to educate musicians on life after the Coronavirus pandemic.
In an event organized by Midem, Vannessa Mdee announced that she will be talking about monetization of music in East Africa.
Through her Instagram account, Mdee pointed out that she was more interested in helping East Africa musicians reinvent their monetization strategies after the Coronavirus pandemic.
“Join me for the #MIDEM Digital Edition 2-5 June! Connect with the global music community to discuss what’s ahead for the music industry & share solutions in the post-COVID era. I will be speaking about ´Reinventing Monetisation Sources in East Africa,” posted Mdee.
Midem is a leading international event for the global music community and key players from the music ecosystem to forge business connections across the globe.
Amid the Coronavirus pandemic, most East African musicians have lost income since there are no live shows ongoing.
Governments have banned live performances as a means of controlling the spread of the virus.
Notably, the East African music scene largely depends on performances for artists to make money. However, in recent years progress has been made in structuring the royalties systems.