Kenyan Female Music Powerhouse, Viola Karuri Re-emerges with New 'I Like It'

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Lush beaches, tantalizing senses, heavy technology, and visual surprises. “I want my audience to feel the words”, is all Viola cares about with her latest hit, “I Like It”.

Video shot by Director Joowzey, Audio Produced by Kimambo, mixed and mastered by Lucas Bikedo.

The catchy beat by Kimambo, paired with Viola’s luscious vocals will most definitely leave you asking for more.

The crisp music video shot on pristine Tanzanian beaches feature colorful scenes and energetic visuals under the direction of seasoned music video director, Joowzey.

About Viola Karuri:

Viola Karuri is a firm believer that music shouldn’t just be heard but felt and experienced.

The acclaimed singer-songwriter fell in love with music at a tender age and began her professional music career at the prestigious Berklee College of Music in Boston, MA where she studied Vocal Performance, as well as Music Production & Engineering.

A force to reckon with in the East African music scene, her style is always powerful, tantalizing hits.

In 2017, using her signature style, she adapted the mega-hit ‘Despacito’ into Swahili, which grew her fan base and continues to expose her to new listeners.

In 2019, she became Coke Studio's First Female music super-producer, a moment that was not only career-defining but also rewarding & empowering. It was not just a win for her, it was a win for the African woman.

‘I Like It’ is her first single which sets the stage for what she has in store for her fans in 2020.

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