Nigeria Music Industry! Yet to reach its full potential.
18 March 2020
By Kenneth Kiplagat
Legendary music producer, Samuel Oguachuba who is popularly known as Samklef has fully understood the concepts of branding is using his voice to raise awareness, educate and be identified in the vast industry in Nigeria.
Samklef took to his twitter handle to highlight one of the pertinent issues facing the industry. He said," I’m tired of begging for collaboration from your artist...I knew most of them b4 they became stars... they only reach out when they need something from u once they get what they want they go mute."
This comes in a wake of a series of tweets by Nigerian "big boys" alleging that they are the greatest as far as music is concerned since Fela. Samklef has made a captivating beat to depict how Fela Kuti would have been if indeed he would have been a trap Musician - watch the video here - https://twitter.com/i/status/1239029396083802112
Samklef in voicing his concern has added that according to him, Olamide has earned himself a special sit in the music industry as he has helped many artists in defining their destinies and should not be compared with anyone.
Sharing on Twitter, he wrote in part: “He has his own special sit in the Nigeria industry. He should not be compared with. Olamide.”
Has your favorite artist made it in the Nigerian music scene? Have you been of great impact in your area of expertise? well, we are taking a look at branding which is about a consistent approach to visual style and identity presentation to the desired recipients.
Well articulated, this would hopefully build the kind of tribal loyalty that causes normal people to sell everything they own and follow you on for the rest of their lives.
spinnup.com highlights a few concepts for or musicians to be able to draw and inspire generations through their brand visibility.
1. Enabling
whatever brand you choose, it should feel simple, effortless and accessible for anyone who is attracted to it either directly or through your craft.
2. Elevating
Your brand should aim to create an experience through the senses. Think about textures, colors, environment, and storytelling.
3. Enriching
Your Fanbase should be able to feel part of what your brand represents. It should resonate with them and create that sense of tribe and community that they seek.
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