Mdundo Expands Hyperlocal Music Reach To the Kalenjin Region

[Image Source: Mdundo.com]

Writer: Branice Nafula

Download New Kalenjin Dj Mixes on Mdundo

In the quest to continue cultural enrichment and promote local talent, Mdundo, the leading African music streaming platform, has embarked on an ambitious initiative to expand its hyperlocal music reach in the Kalenjin region of Kenya. This strategic move aims to celebrate the rich musical heritage of the Kalenjin people who according to Kenya’s  2019 census are over 6.3 million while providing a platform for both established and emerging artists to showcase their talent to a global audience.

With Mdundo's recent projection of substantial payouts, ranging from $1.2 to $1.5 million for the 2023/2024 period. Mdundo aims to reach the hyperlocal regions to spearhead their growth in income and visibility in the world of music. In numbers, Mdundo has a strong user growth of 30.8 million monthly active users as of December 2023, up from 21.5 million in September 2022.

The Kalenjin region, being one of the largest communities in Kenya is known for its vibrant music scene, is home to renowned gospel and secular artists including Sweetstar, Cyrus Koech, Afisaa Junior, Young Junior Kotestes, Joel Kimeto, Chelele Diana, Olessos Melodies, Kapkoma Lady and recently Marakwet Daughter of the famed “Mali safi Chito” among others. Despite the abundance of talent, many artists in the region have struggled to gain recognition beyond their local communities due to limited exposure and distribution channels on the digital landscape. 

Read also: Top 5 Kalenjin Mixes to Download on Mdundo

Recognizing this untapped potential, Mdundo has taken proactive steps to bridge the gap between local artists and music enthusiasts worldwide. Through its extensive network and innovative digital platform, Mdundo is facilitating greater accessibility to Kalenjin music, thereby empowering artists to reach a broader audience and monetize their craft effectively.

One of the key initiatives undertaken by Mdundo is the curation of playlists and DJ Mixes specifically tailored to showcase the diverse musical landscape of the Kalenjin region. These playlists feature a carefully curated selection of tracks from both established and up-and-coming artists, providing listeners with a comprehensive overview of the region's musical offerings.

Furthermore, Mdundo is actively engaging with local artists and industry stakeholders to understand their unique needs and challenges. By fostering collaborative partnerships with Telco provider Safaricom, and providing artist support in areas such as brand position, music marketing and Distribution, Mdundo is empowering Kalenjin artists to elevate their craft and navigate the complexities of the music industry more effectively.

At the moment Mdundo boasts of working with various partners in the region including Kass FM media, Dj Twinboy of Kass FM and content creators including Kalenjin star MC Brobox and  Dj Sutai to maximize reach and product education.

The impact of Mdundo's efforts in the Kalenjin region has been profound, with an increasing number of artists gaining local and international recognition. Through Mdundo's platform, Kalenjin musicians will not only gain exposure but also enable them to generate revenue through digital music sales and download royalties, thereby transforming their passion into a sustainable livelihood.