Ruger's Global Hopes in His Upcoming Debut Album 'RU The World'

[Ruger/The Guardian Nigeria]

Written by Pharis Kinyua

In the ever-evolving landscape of Afrobeats, one name stands out for its unique fusion of sounds, daring style, and relentless ambition—Ruger. At just 24 years old, he's already made a significant impact on the music scene, and with his debut album 'RU The World,' Ruger is ready to embark on a journey of global conquest.

Ruger's distinctive musical journey began in 2021 with his breakout single "Bounce," and his fusion of Afrobeats and dancehall elements has set him apart in the industry. Backed by the Jonzing World label boss, D'Prince, Ruger's bold and unique style quickly caught the attention of music enthusiasts around the world. His debut EP, 'Pandemic,' was an instant hit, lauded for its sonic quality and genre-blending innovation. It was a breath of fresh air in the Nigerian music scene, offering a unique blend of musical influences.

"Dancehall and Afrobeats were the type of songs I grew up listening to, so it got infused in me unconsciously, and immediately I found that sound, I mixed it together and headed for the studio," Ruger explains to OkayAfrica.

Ruger's journey has continued with an unwavering assertiveness. With two successful EPs under his belt and the recent release of his debut album, 'RU The World,' Ruger is in no mood to hit the brakes or adhere to conventional norms when it comes to his artistry.

'RU The World' is Ruger's definitive statement of global conquest through music. It's a 17-track masterpiece, adorned with themes of sexual innuendos, tales of dalliances, and moments of chivalry. The album is not only an artistic expression but also an intentional celebration of cultural exchanges between Nigeria, East Africa, and the Caribbean. Ruger sought out key figures from these regions to create a musical tapestry that transcends boundaries and resonates with audiences worldwide.

Ruger, a big Afrobeats sensation, shares his thoughts on releasing his debut album, "RU The World," and the reasoning behind the album's title. He expresses a sense of relief and excitement about his work reaching his fans, emphasizing his desire for bigger things in the future. The album's title, "RU The World," derives from his nickname "Ru" and symbolizes the impact his music and image have made globally.

His music style blends Afrobeats and dancehall elements, which, although not immediately accepted by all Nigerians, reflects his bold approach to establish the Afro-dancehall genre. He creates music based on instincts and genuine self-expression, embracing explicit themes.

The ‘What If’ hitmaker’s music is described as melodious and raw, reflecting his unfiltered authenticity. He aims to bridge cultural connections between Nigeria and the Caribbean, steadily venturing into new markets and collaborating with artists from these regions.

He has sold out venues in Suriname and aims to do the same in Jamaica, fostering connections with artists like Stefflon Don, Govana, and Projexx. His album "RU The World" is not just a collection of songs; it's a result of careful craftsmanship, combining both planned and spontaneous creative processes. His journey signifies his dedication to transcending borders and uniting diverse music scenes.