Crayon Carving a Unique Path in Afropop, From Unimaginable Lows

[Crayon/The Guardian Nigeria]

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Crayon, a Nigerian musical prodigy, has emerged as a compelling force in the industry, and his latest project, "Trench to Triumph," serves as a testament to his growth as both an artist and an individual.

Crayon's music echoes a common narrative found not only in Nigeria but also across the global music scene. It's a tale of artists grappling with challenging backgrounds and economic hardships, often finding their voices in genres like hip-hop or Nigerian street pop, where gritty delivery and raw lyricism align to depict the stark realities of their origins. Crayon, however, defies convention and brings a fresh perspective to the genre.

The Nigerian artist first burst onto the music scene in 2019 with his six-track EP, "Cray Cray." This release showcased his knack for weaving sunny melodies into everyday narratives, inviting listeners to bask in the glow of his musical creativity. That year was pivotal in Nigerian pop culture, marked by both its global expansion and the emergence of fresh talents. Amid contemporaries like Rema, Fireboy DML, and Amaarae, Crayon's unassuming presence seemed like a genuine, unorchestrated attempt at crafting a superstar.

Tracks like "So Fine" and "Gock Am" from "Cray Cray" resonated with a familiarity that drew listeners in, captivating them with an irresistible charm that lingered long after the music stopped. Crayon's music effortlessly immersed them in its cherry quality, hinting at an artist who defies expectations and possesses the potential to leave an indelible mark on the Afropop landscape.

Crayon's latest project, "Trench to Triumph," masterfully weaves the allure of modern Afropop. It's a finely crafted work of art that strikes a balance between the sugary sweetness often associated with pop music and moments of raw humanity and vulnerability. Crayon's unique blend of influences and his unwavering commitment to his material make this album a standout in the genre.

On tracks like "Ijo (Laba Laba)" and "The One (Chop Life)," we find Crayon in a more delicate and vulnerable state, shedding the weight of the world and its materialism. "Trench to Triumph" unveils some of the most compelling love-themed songs in Nigerian pop this year, with "Ngozi," featuring label mate Ayra Starr, delivering one of her most impressive guest verses to date. It's an album that reflects the maturation and evolution of Crayon's artistry, while maintaining the freshness and originality that first captured our hearts.

In a recent conversation with OkayAfrica, Crayon shared his perspective on success, revealing that it's not merely about accolades or fame but the ability to make a meaningful impact in the lives of loved ones. 

He emphasized, "Success is your mom calling you and telling you she needs something, and you being able to provide that. Success is me being able to have a house of my own. Success is me being on tour in America, and people are singing my song word-for-word. Success is looking at where I came from and seeing a huge difference in where I am now. Success is me being able to help my friends and family."

Crayon's artistic evolution is a testament to his commitment to pushing boundaries and embracing change. He's a versatile artist who refuses to be confined by a single style or sound. In his own words, "I've always said: I’m Crayon. The same way a pack of crayons has different colors in it is the same way I am. I can wake up and give the world red, and I can wake up on a different day and choose to be blue."

His versatility shines through on "Trench to Triumph," as he explores a wide range of emotions and musical styles. One standout track, ""Calvary Kid," delves into solemn and spiritual themes, a departure from his typical lover boy image. Crayon's willingness to experiment and try new things has allowed him to modify his sound and collaborate with a diverse range of artists.

As the world of Afropop continues to evolve, Crayon stands as a testament to the genre's adaptability and dynamism. His artistry encapsulates the spirit of exploration, innovation, and the unwavering pursuit of authenticity. With each new project, he challenges himself to reach new heights and expand the boundaries of his creativity. "Trench to Triumph" is more than just an album; it's a testament to Crayon's journey of self-discovery and musical evolution, and it signifies his continued ascent in the global music landscape.