Why International Artists Love Collaborating With Nigerian Artists
19 September 2023
[Stormzy ft Oxlade/NotJustok]
In the ever-evolving landscape of the global music industry, there is a resounding truth: International artists love collaborating with Nigerian artists. This phenomenon is not merely coincidental but a well-calculated move driven by several compelling factors that have made Nigerian artists sought-after collaborators on the international stage.
Firstly, Nigerian artists are known for their versatility and adaptability. Nigeria, with its diverse cultures and ethnic groups, has birthed a rich musical tapestry that encompasses Afrobeat, Afropop, Highlife, Hip-hop, and more. Nigerian artists are adept at seamlessly blending these genres, creating fresh and unique sounds. This adaptability allows them to harmonize with artists from different musical backgrounds, making them valuable partners for international collaborations.
One of the most notable international collaborations involving a Nigerian artist is Wizkid's collaboration with Drake on the chart-topping song "One Dance." Released in 2016, this track showcased the fusion of Wizkid's Afropop sensibilities with Drake's hip-hop and R&B prowess. The result was a global hit that topped charts in multiple countries and introduced Wizkid to a broader international audience.
Another compelling reason for the allure of Nigerian artists is their global fanbase. Artists like Davido, Burna Boy, and Tiwa Savage have amassed millions of loyal fans not only in Africa but also in Europe, the Americas, and Asia. This widespread fan following means that international collaborations with Nigerian artists come with a built-in global audience, guaranteeing exposure to new markets and demographics.
In 2020, Burna Boy collaborated with British singer Stormzy on the track "Own It," which also featured Ed Sheeran. This international collaboration reached the top of the UK Singles Chart and was celebrated worldwide. Burna Boy's growing global appeal played a pivotal role in the song's success.
Furthermore, Nigerian artists are known for their creativity and innovation. They are unafraid to experiment with sounds and push the boundaries of music. This adventurous spirit makes them attractive to international artists who seek fresh and exciting collaborations. One such example is the collaboration between Nigerian artist Yemi Alade and American rapper Rick Ross on the remix of "Oh My Gosh." The fusion of Alade's Afrobeat and Ross's hip-hop created a captivating blend that resonated with a wide audience.
Nigerian artists also bring a unique cultural perspective to their collaborations. Their music often incorporates elements of Nigerian culture, such as traditional rhythms, languages, and folklore. This cultural richness adds depth and authenticity to their music, making it both relatable and intriguing to international artists looking to explore new horizons.
In 2019, Nigerian superstar Davido collaborated with American singer Chris Brown on "Blow My Mind." The song seamlessly integrated Davido's Nigerian roots with Chris Brown's international appeal, resulting in a smash hit that earned critical acclaim and millions of streams.
Additionally, the infectious energy and charisma of Nigerian artists are contagious. Their passion for music and performance is palpable, drawing international artists into their orbit. The chemistry between Nigerian and international artists often translates into memorable and captivating collaborations.
Tiwa Savage's collaboration with American artist Beyoncé on "Keys to the Kingdom" for the "Lion King: The Gift" album is a testament to this magnetic attraction. The song beautifully blended Tiwa Savage's melodic vocals with Beyoncé's powerful presence, creating a mesmerizing track that resonated with audiences worldwide.
Nigerian artists also bring a fresh perspective to the global music scene, infusing it with a dynamic blend of tradition and modernity. Their ability to tell authentic stories through their music and lyrics is a compelling draw for international artists who wish to tap into these narratives.
In 2018, Nigerian rapper and singer, Mr Eazi, collaborated with British artist, Giggs, on the song "London Town." The track reflected the fusion of Nigerian and British urban music styles and highlighted the cultural exchange between the two nations.
Moreover, Nigeria's burgeoning music industry offers a wealth of opportunities for international artists to explore collaborations. The country's music infrastructure has matured significantly over the years, with state-of-the-art studios, talented producers, and skilled songwriters readily available. This environment provides a conducive platform for international artists to create exceptional music with their Nigerian counterparts.
Nigerian artists have also demonstrated their commitment to artistic excellence, consistently delivering high-quality music and performances. Their dedication to their craft is an attractive quality for international artists seeking to work with professionals who share their commitment to creating exceptional art.